Content Marketing Manager

1 week, 4 days ago
Full-time
Mid Level
Marketing and Growth
Driftrock

Driftrock

Driftrock is a London-based marketing technology company that specializes in lead generation software for brands, helping them find their audience online and drive sales through advanced digital marketing expertise.

Professional Services
11-50
Founded 2013
$2M raised

Description

  • Research and own customer and market insights, and translate them into positioning, messaging, and content across the buyer journey.
  • Create go-to-market materials such as sales decks, one-pagers, and pitch narratives that help the sales team present a consistent, differentiated story.
  • Build and own the thought leadership programme, producing webinars, guides, articles, and social content that grow brand authority.
  • Partner with the data team to turn platform benchmarks and industry data into original insight content on lead generation, conversion rates, and campaign performance.
  • Partner with Commercial and Customer Success to create customer case studies for use across sales, events, and digital channels.
  • Own sales enablement content, including competitive battlecards, objection-handling frameworks, and conversation guides.
  • Own product marketing for new features and launches, including positioning, messaging, sales preparation, and launch content.
  • Create professional on-brand graphics, presentations, and visual assets to support content and commercial needs.
  • Build website page mockups and conversion-focused pages in Webflow without relying on developers.
  • Use AI tools to accelerate content production and scale output while maintaining quality and authenticity.

Requirements

  • 3–6+ years of experience in B2B SaaS product marketing, content marketing, or a combined role.
  • Strong writing ability across short-form social content, long-form guides, and sales materials.
  • Proven ability to simplify complex technical products into clear, compelling narratives.
  • Comfortable using data and benchmarks to build credible, insight-led content.
  • Self-starter who can set priorities, work autonomously, and deliver without hand-holding.
  • Strong eye for design and ability to apply hierarchy, spacing, and colour theory to visual assets.
  • Proficiency with Google Slides for building polished presentations.
  • Experience with Webflow for designing and publishing responsive, conversion-optimised pages.
  • Expertise with Figma for high-fidelity mockups, graphics, and collaborative design work.
  • Preferred background in automotive, mobility, or adjacent B2B verticals; familiarity with competitive positioning frameworks, scale-ups of 20–50 people, lead generation, marketing automation, or AdTech.

Benefits

  • Salary range of £45K–£60K depending on experience and skills.
  • Fully remote, remote-first working environment with flexibility and some travel for meetings when needed.
  • 24 days holiday, increasing by one day each year up to 28 days.
  • Budget for conferences or courses to support professional development.
  • Flexibility to take courses or time for personal goals.
  • Maternity and paternity leave package.
  • Comprehensive health plan covering medical, dental, vision, hearing, mental health, cancer support, rewards points, and more.
  • Share options in the company with favourable option agreements.
  • Company pension scheme contribution.
  • Life assurance and income protection policies.
  • Electric Car Scheme and Salary Sacrifice options.
  • Discounts and perks through CharlieHR.

Interested in this position?

Apply directly on the company website

Apply Now

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