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Associate Manager, Integrated Marketing

3 weeks, 1 day ago
United States
Full-time
Mid Level
Growth Marketing Manager
Product Management
Amplitude Contentful CRM
Apply Now
DoorDash

DoorDash

DoorDash empowers small business owners by providing an affordable and convenient platform for local delivery services, primarily focusing on restaurant food delivery.

Air Freight & Logistics
10K-50K
Founded 2012
View All Jobs 118

Description

  • Own the end-to-end self-serve customer experience from first touch through activation by developing positioning, messaging, and in-product marketing that converts and retains customers.
  • Partner with Product to influence the self-serve roadmap, surface customer insights, and optimize onboarding flows, empty states, and upsell moments for conversion.
  • Identify funnel drop-off points, run messaging experiments, and work with Growth and Analytics to improve activation and retention rates.
  • Develop and maintain self-serve positioning and messaging that differentiates Meal Manager and resonates with small-team admins making purchase decisions.
  • Build and iterate on the self-serve go-to-market playbook, including landing pages, onboarding emails, in-product prompts, and sales enablement materials.
  • Develop integrated campaigns to educate, activate, and retain self-serve customers.
  • Collaborate cross-functionally with Product, Strategy & Ops, growth marketing, lifecycle marketing, and analytics to optimize onboarding and retention.
  • Use performance data and funnel metrics to evaluate marketing efforts and guide ongoing optimization.

Requirements

  • 3–6+ years of product marketing or growth marketing experience, ideally in a B2B or self-serve startup SaaS environment.
  • Experience optimizing self-serve or conversion funnels and partnering with Product teams.
  • Experience writing in-product copy and translating complex value propositions into clear, compelling messaging.
  • Data-driven mindset with experience using funnel metrics to identify problems and measure impact.
  • Highly organized and self-directed, with the ability to manage multiple workstreams independently.
  • Hands-on experience with product marketing and analytics tools such as Pendo, Amplitude, Contentful, FullStory, or similar.
  • Bachelor's degree in Marketing, Communications, or a related field (preferred).
  • Familiarity with in-product marketing and experimentation tools such as Pendo, Amplitude, and FullStory is a plus.
  • Experience with performance measurement and optimization tools such as Amplitude, Sigma, and Hightouch is a plus.

Benefits

  • Base salary range of $108,800–$160,000 USD.
  • Opportunities for equity grants.
  • 401(k) plan with employer matching.
  • 16 weeks of paid parental leave.
  • Medical, dental, and vision benefits.
  • 11 paid holidays plus paid time off and paid sick leave.
  • Flexible paid time off/vacation for salaried roles.
  • Disability and basic life insurance, family-forming assistance, wellness benefits, commuter benefits match, and a mental health program.

Interested in this position?

Apply directly on the company website

Apply Now

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