Growth Marketing Engineer (Remote, Full-Time)

1 month ago
Full-time
Senior
Software Development
Sports Academy

Sports Academy

Sports Academy offers a transformative educational experience that integrates sports and academics, fostering resilience, teamwork, and leadership skills in students to prepare them for success in both their educational and personal lives.

Education Services
Founded 2014

Description

  • Own Facebook Ads and Google Ads programs end-to-end, including strategy, creative direction, audience development, budget allocation, testing, and performance reporting.
  • Design and implement automations, integrations, and internal tools that support marketing operations.
  • Build lead routing, reporting, and CRM integrations across ad platforms and marketing systems.
  • Instrument tracking, dashboards, and data pipelines to measure performance across ads, the website, and the enrollment funnel.
  • Develop and iterate on landing pages, forms, and lead capture experiences for specific campaigns and audiences.
  • Use LLMs and AI development tools to write code, refine ad creative, analyze performance data, and automate repetitive marketing work.
  • Report on pipeline, spend, and unit economics on a regular cadence and recommend budget reallocation based on performance.
  • Improve marketing efficiency and outcomes through code, scripts, and workflow automation.

Requirements

  • Experience using code, scripts, or automations to improve marketing program performance, including landing pages, tracking, integrations, or workflow tooling.
  • Personal ownership of Facebook Ads and Google Ads accounts, including daily spend and creative decisions.
  • Demonstrated ability to improve metrics such as cost per lead, conversion rate, or return on ad spend.
  • Hands-on experience with tools such as Meta Ads Manager, Google Ads, GA4, Segment, HubSpot, Zapier, or Make.
  • Strong use of AI coding tools and large language models as a core part of the workflow.
  • Ability to independently pull data, build dashboards, and reason about attribution, cost per lead, and payback periods.
  • Comfort with owning both technical execution and campaign outcomes without needing a defined plan from others.
  • Remote U.S. location requirement.
  • Preferred experience in direct-to-consumer, education, or another performance-driven category.
  • Preferred ability to produce short-form ad creative or brief a video editor effectively.
  • Preferred personal or professional experience in competitive athletics or K-12 education.

Interested in this position?

Apply directly on the company website

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