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Director, Brand Marketing

2 months ago
United States
Full-time
Executive
Head of Marketing
Marketing and Growth
Influencer Marketing SEO
Apply Now
Dodge Construction Network

Dodge Construction Network

Dodge Construction Network combines five trusted brands to provide timely and accurate construction information, empowering businesses to find new jobs, make bids, and optimize sales strategies for growth.

Construction & Engineering
251-1K
Founded 2021
View All Jobs 12

Description

  • Own the brand positioning, messaging, and go-to-market narrative for Dodge Construction Network.
  • Develop persona-based messaging for key audiences across the construction ecosystem.
  • Build a scalable messaging framework across demand generation, content, and sales enablement.
  • Define the visual identity that clearly communicates the company’s offering and market differentiation.
  • Manage a team of two designers and coordinate brand execution across functions.
  • Partner with commercial teams to deliver on the brand promise throughout the customer journey.
  • Establish a system for identifying thought leaders and topics for solution-oriented content and experiences.
  • Create and guide SEO- and AI search-friendly content that supports monthly lead and engagement goals.
  • Work with Events and Enterprise Sales to align thought leaders to speaking opportunities, customer calls, and industry events.
  • Partner with Customer Success to build customer advocacy, manage online communities, and activate influencers and advocates.
  • Lead organic social media strategy, including the content calendar and measurement.
  • Oversee social proof initiatives such as ratings, analyst relations, customer case studies, and industry recognition programs.
  • Define KPIs for the brand team and use data and qualitative insights to continuously improve programs.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA preferred.
  • 10+ years of progressive B2B marketing experience.
  • 5+ years of experience in brand marketing leadership roles.
  • Experience in a data & analytics, SaaS, or technology company.
  • Proven success positioning complex solutions for multiple buyer personas.
  • Strong ability to translate technical capabilities into simple, differentiated stories.
  • Deep understanding of competitive positioning, objection handling, and challenger messaging techniques.
  • Comfort working with data and analytics teams to inform storytelling and go-to-market strategy.
  • Excellent communication and collaboration skills with experience influencing executive stakeholders and cross-functional teams.
  • Legally authorized to work in the United States without future visa sponsorship required.
  • Remote/home-office based role with candidates considered from the continental United States.
  • Some travel is expected for this role.

Benefits

  • Market-competitive salary.
  • Comprehensive benefits package.
  • Uncapped variable incentive plans for applicable roles.
  • Annual discretionary performance bonus for applicable roles.
  • Remote, home-office based work arrangement.
  • Opportunity to work in a full-time leadership role reporting directly to the Chief Marketing Officer.

Interested in this position?

Apply directly on the company website

Apply Now

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