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Lead Growth Marketing Strategist

1 day ago
United States
Full-time
Lead
Growth Marketing Manager
Data Science and Analytics
Email Marketing HubSpot Salesforce
Apply Now
Definitive Healthcare

Definitive Healthcare

Definitive Healthcare specializes in transforming data and analytics into healthcare commercial intelligence, providing comprehensive insights on hospitals, physicians, and other healthcare providers to help clients navigate and succeed in the healthca...

Professional Services
251-1K
Founded 2011
View All Jobs 5

Description

  • Own integrated marketing campaigns for the Claims and Reference + Affiliation verticals from planning through launch and ongoing optimization.
  • Define and prioritize target audiences by role, company, engagement, and solution needs to improve campaign relevance and impact.
  • Test and scale growth tactics across paid media, email, web, events, and other channels to improve pipeline performance.
  • Analyze campaign performance, uncover insights, and apply learnings to drive measurable optimization.
  • Partner with product marketing, sales, operations, and marketing leadership to align messaging, channels, and goals.
  • Ensure campaigns directly contribute to pipeline creation and revenue growth.
  • Own campaign strategy, with some execution responsibility, for high-priority business verticals.
  • Lead experimentation and continuous improvement to scale what works and improve business impact.

Requirements

  • 7+ years of B2B marketing experience, ideally in demand generation, growth, performance marketing, or campaign strategy.
  • Proven ability to design and execute integrated campaigns that drive pipeline and revenue.
  • Strong analytical skills and comfort using data to inform decisions and optimizations.
  • Familiarity with marketing automation platforms such as HubSpot and Marketo.
  • Experience with CRM platforms such as Salesforce.
  • Collaborative mindset with the ability to partner effectively across marketing, sales, and product.
  • Curiosity and creativity in testing new tactics and scaling what works.
  • Experience with Agile Marketing is a plus.
  • Healthcare industry marketing experience is a plus.
  • Applicants who do not meet all qualifications are still encouraged to apply and explain their fit in a cover letter.

Benefits

  • Base salary of $114,000–$172,000 per year.
  • Eligibility for a company bonus or commission plan, depending on the position.
  • Comprehensive medical, dental, and vision coverage.
  • Unlimited paid time off.
  • 401(k) plan with employer contribution.
  • Competitive benefits package including great healthcare benefits and a 401(k) match.
  • Flexible and dynamic culture with remote-role compensation details available upon request for certain states.

Interested in this position?

Apply directly on the company website

Apply Now

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