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Senior Growth Marketing Manager- LPO & Conversion Optimization

1 month ago
United States
Full-time
Senior
Growth Marketing Manager
Marketing and Growth
Contentful Digital Marketing Mixpanel Webflow
Apply Now
Midi Health

Midi Health

Midi Health is a virtual care clinic specializing in perimenopause and menopause, offering expert care for women 40+. They provide insurance-covered services with no membership fees or hidden costs. Their experienced clinicians offer personalized treat...

Health Care Providers & Services
11-50
Founded 2021
$53M raised
View All Jobs 7

Description

  • Own the strategy, roadmap, execution, and performance of landing page optimization across paid acquisition, campaign, and lifecycle marketing experiences.
  • Develop and prioritize testing hypotheses using user behavior, conversion data, audience insights, and campaign performance.
  • Improve conversion rates through experimentation across messaging, content hierarchy, page structure, calls-to-action, and user experience.
  • Build, publish, QA, and maintain marketing landing pages using Prismic and existing component libraries.
  • Configure and manage experiments in Statsig and other testing platforms.
  • Work closely with Paid Media, Growth, Analytics, Brand, Clinical, Legal, and Compliance teams to improve acquisition and conversion experiences.
  • Partner with Product and Engineering when tests require tracking, integrations, or technical functionality.
  • Support broader conversion strategy across joinmidi.com and ensure continuity between acquisition pages and the core patient experience.
  • Partner with Brand and Content teams to evolve Midi’s voice, positioning, and landing page architecture.
  • Analyze experiment results and conversion metrics to generate actionable recommendations and improve first-visit bookings.

Requirements

  • 5–8+ years of experience in Growth Marketing, Landing Page Optimization (LPO), Conversion Rate Optimization (CRO), Digital Marketing, Product Marketing, or a related field.
  • Proven experience owning landing page strategy, experimentation programs, and conversion optimization initiatives.
  • Direct experience optimizing landing pages for paid acquisition programs with measurable conversion impact.
  • Hands-on experience building and publishing digital experiences within a CMS environment.
  • Experience operating in high-volume digital acquisition environments where conversion metrics affect business performance.
  • Experience in healthcare, digital health, health-tech, health insurance, or another highly regulated industry is preferred.
  • Experience supporting both services-based and product-based customer journeys is preferred.
  • Experience in subscription, marketplace, ecommerce, travel, consumer technology, or digital services businesses is preferred.
  • Experience with CMS platforms such as Prismic, Contentful, Webflow, or similar tools.
  • Experience with experimentation platforms such as Statsig, Optimizely, VWO, Mixpanel, or similar technologies.
  • Strong understanding of customer behavior, messaging strategy, copy hierarchy, and conversion principles.
  • Experience designing and analyzing A/B and multivariate tests.
  • Proven ability to influence and collaborate across Product, Engineering, Analytics, Brand, Clinical, Legal, and Compliance teams.
  • Highly organized, detail-oriented, self-directed, and able to manage multiple priorities simultaneously.
  • Must be authorized to work in the United States without current or future visa sponsorship.

Benefits

  • Remote work with Bay Area preferred.
  • Budgeted salary of $150,000 annually.
  • Eligible for additional compensation including equity.
  • Eligible for benefits.
  • Opportunity to work on a high-impact growth role at a fast-growing healthcare company.
  • Mission-driven work helping transform healthcare for women in midlife.

Interested in this position?

Apply directly on the company website

Apply Now

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