RemoteLeaf Logo
Log in Sign up

Senior Growth Marketing Manager- LPO & Conversion Optimization

2 months, 1 week ago
United States
Full-time
Senior
Growth Marketing Manager
Marketing and Growth
Contentful Digital Marketing Mixpanel Webflow
Apply Now
Midi Health

Midi Health

Midi Health is a virtual care clinic specializing in perimenopause and menopause, offering expert care for women 40+. They provide insurance-covered services with no membership fees or hidden costs. Their experienced clinicians offer personalized treat...

Health Care Providers & Services
11-50
Founded 2021
$53M raised
View All Jobs 10

Description

  • Own the strategy, roadmap, execution, and performance of landing page optimization across paid acquisition, campaign, and lifecycle marketing experiences.
  • Develop and prioritize testing hypotheses using user behavior, conversion data, audience insights, and campaign performance.
  • Improve conversion rates through experimentation across messaging, content hierarchy, page structure, calls-to-action, and user experience.
  • Build, publish, QA, and maintain marketing landing pages using Prismic and existing component libraries.
  • Configure and manage experiments in Statsig and other testing platforms.
  • Work closely with Paid Media, Growth, Analytics, Brand, Clinical, Legal, and Compliance teams to improve acquisition and conversion experiences.
  • Partner with Product and Engineering when tests require tracking, integrations, or technical functionality.
  • Support broader conversion strategy across joinmidi.com and ensure continuity between acquisition pages and the core patient experience.
  • Partner with Brand and Content teams to evolve Midi’s voice, positioning, and landing page architecture.
  • Analyze experiment results and conversion metrics to generate actionable recommendations and improve first-visit bookings.

Requirements

  • 5–8+ years of experience in Growth Marketing, Landing Page Optimization (LPO), Conversion Rate Optimization (CRO), Digital Marketing, Product Marketing, or a related field.
  • Proven experience owning landing page strategy, experimentation programs, and conversion optimization initiatives.
  • Direct experience optimizing landing pages for paid acquisition programs with measurable conversion impact.
  • Hands-on experience building and publishing digital experiences within a CMS environment.
  • Experience operating in high-volume digital acquisition environments where conversion metrics affect business performance.
  • Experience in healthcare, digital health, health-tech, health insurance, or another highly regulated industry is preferred.
  • Experience supporting both services-based and product-based customer journeys is preferred.
  • Experience in subscription, marketplace, ecommerce, travel, consumer technology, or digital services businesses is preferred.
  • Experience with CMS platforms such as Prismic, Contentful, Webflow, or similar tools.
  • Experience with experimentation platforms such as Statsig, Optimizely, VWO, Mixpanel, or similar technologies.
  • Strong understanding of customer behavior, messaging strategy, copy hierarchy, and conversion principles.
  • Experience designing and analyzing A/B and multivariate tests.
  • Proven ability to influence and collaborate across Product, Engineering, Analytics, Brand, Clinical, Legal, and Compliance teams.
  • Highly organized, detail-oriented, self-directed, and able to manage multiple priorities simultaneously.
  • Must be authorized to work in the United States without current or future visa sponsorship.

Benefits

  • Remote work with Bay Area preferred.
  • Budgeted salary of $150,000 annually.
  • Eligible for additional compensation including equity.
  • Eligible for benefits.
  • Opportunity to work on a high-impact growth role at a fast-growing healthcare company.
  • Mission-driven work helping transform healthcare for women in midlife.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

OneImaging

Growth Marketing Manager

OneImaging Health Care Providers & Services

OneImaging is seeking a Growth Marketing & Operations Manager to increase utilization of its radiology services by building data-driven engagement operations and a coordinated member experience.

United States Full-time Junior Growth Marketing Manager
$80k-$120k
Content Marketing Digital Marketing
10 hours, 24 minutes ago
American Income Life Insurance

Benefits Representative

American Income Life Insurance 5K-10K Insurance

Fisher Organization, the New England division of American Income Life, is hiring a full-time remote Entry Level Growth Management professional to support growth initiatives and sales while serving labor unions, credit unions, and associations.

United States Full-time Entry Level Growth Marketing Manager
Growth Hacking
12 hours, 9 minutes ago
Raydar

Head of Growth Marketing

Raydar Professional Services

Lead performance marketing for a Series B agentic AI company automating enterprise supply chain spend management, building the systems and programs that convert paid investment into measurable revenue growth.

United States Full-time Lead Growth Marketing Manager
$150k-$225k
Google Ads HubSpot LinkedIn Ads Salesforce
12 hours, 9 minutes ago
Reddit

Senior Manager, Community Growth & Intelligence

Reddit 1K-5K Internet Software & Services

Reddit is hiring a Senior Manager, Community Growth & Intelligence to build the analytical and strategic capabilities that identify community growth opportunities and translate them into prioritized, measurable initiatives.

United States Full-time Lead Business Intelligence Analyst Growth Marketing Manager
$224k-$313k
SQL
2 days, 11 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers