Midi Health

Midi Health is a virtual care clinic specializing in perimenopause and menopause, offering expert care for women 40+. They provide insurance-covered services with no membership fees or hidden costs. Their experienced clinicians offer personalized treat...

Health Care Providers & Services

Health Care

11-50 (45)

Founded 2021

$53M raised

9 open positions

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Senior Growth Marketing Manager- LPO & Conversion Optimization

1 month, 3 weeks ago

United States

Full-time

Senior

Growth Marketing Manager

Marketing and Growth

Contentful Digital Marketing Mixpanel Webflow

Apply Now

Midi Health

Health Care Providers & Services

11-50

Founded 2021

$53M raised

View All Jobs 9

Description

Own the strategy, roadmap, execution, and performance of landing page optimization across paid acquisition, campaign, and lifecycle marketing experiences.
Develop and prioritize testing hypotheses using user behavior, conversion data, audience insights, and campaign performance.
Improve conversion rates through experimentation across messaging, content hierarchy, page structure, calls-to-action, and user experience.
Build, publish, QA, and maintain marketing landing pages using Prismic and existing component libraries.
Configure and manage experiments in Statsig and other testing platforms.
Work closely with Paid Media, Growth, Analytics, Brand, Clinical, Legal, and Compliance teams to improve acquisition and conversion experiences.
Partner with Product and Engineering when tests require tracking, integrations, or technical functionality.
Support broader conversion strategy across joinmidi.com and ensure continuity between acquisition pages and the core patient experience.
Partner with Brand and Content teams to evolve Midi’s voice, positioning, and landing page architecture.
Analyze experiment results and conversion metrics to generate actionable recommendations and improve first-visit bookings.

Requirements

5–8+ years of experience in Growth Marketing, Landing Page Optimization (LPO), Conversion Rate Optimization (CRO), Digital Marketing, Product Marketing, or a related field.
Proven experience owning landing page strategy, experimentation programs, and conversion optimization initiatives.
Direct experience optimizing landing pages for paid acquisition programs with measurable conversion impact.
Hands-on experience building and publishing digital experiences within a CMS environment.
Experience operating in high-volume digital acquisition environments where conversion metrics affect business performance.
Experience in healthcare, digital health, health-tech, health insurance, or another highly regulated industry is preferred.
Experience supporting both services-based and product-based customer journeys is preferred.
Experience in subscription, marketplace, ecommerce, travel, consumer technology, or digital services businesses is preferred.
Experience with CMS platforms such as Prismic, Contentful, Webflow, or similar tools.
Experience with experimentation platforms such as Statsig, Optimizely, VWO, Mixpanel, or similar technologies.
Strong understanding of customer behavior, messaging strategy, copy hierarchy, and conversion principles.
Experience designing and analyzing A/B and multivariate tests.
Proven ability to influence and collaborate across Product, Engineering, Analytics, Brand, Clinical, Legal, and Compliance teams.
Highly organized, detail-oriented, self-directed, and able to manage multiple priorities simultaneously.
Must be authorized to work in the United States without current or future visa sponsorship.

Benefits

Remote work with Bay Area preferred.
Budgeted salary of $150,000 annually.
Eligible for additional compensation including equity.
Eligible for benefits.
Opportunity to work on a high-impact growth role at a fast-growing healthcare company.
Mission-driven work helping transform healthcare for women in midlife.

Interested in this position?

Apply directly on the company website

Apply Now

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