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Director of Product Marketing

3 months, 4 weeks ago
United States
Full-time
Lead
Product Marketing Manager
Product Management
Machine Learning
Apply Now
DataVisor

DataVisor

DataVisor delivers a powerful AI-powered fraud and risk management platform for real-time response to fraud attacks, providing security analytics for consumer-facing web and mobile sites.

IT Services
51-250
Founded 2013
$94M raised
View All Jobs 14

Description

  • Own the global product marketing strategy across solutions, segments, and industries, including positioning, messaging, and differentiation.
  • Lead and develop the Product Marketing function by building a high-impact team and establishing processes, standards, and best practices.
  • Craft product narratives that clearly communicate DataVisor’s differentiated value proposition in fraud, risk, and AML.
  • Oversee product and feature launches by building integrated go-to-market plans across marketing, sales, and customer success.
  • Drive market and competitive intelligence to inform product strategy, pricing and packaging, and go-to-market priorities.
  • Lead commercial enablement by creating content, tools, and training for Sales and Customer Success, including pitch decks, battlecards, ROI stories, and playbooks.
  • Partner with Product leadership to align roadmaps with customer and market needs and influence prioritization with data-backed business cases.
  • Own customer and buyer segmentation and personas, map buyer journeys, and support targeted campaigns and vertical plays.
  • Define and track product marketing success metrics, reporting on launch, messaging, enablement, pipeline, win rates, adoption, and expansion impact.
  • Act as an external evangelist with customers, events, webinars, analysts, and partners, while collaborating cross-functionally across demand generation, field marketing, and sales.

Requirements

  • 10+ years of experience in B2B SaaS product marketing or product management with leadership experience building or leading a Product Marketing or GTM team.
  • Proven track record of defining product marketing strategy and launching products and features with measurable impact on pipeline, revenue, and adoption.
  • Deep understanding of customer and buyer journeys in complex, technical environments.
  • Demonstrated success partnering with Sales, Product, and Customer Success leadership and influencing roadmap, pricing/packaging, and GTM priorities at the executive level.
  • Exceptional storytelling and communication skills with the ability to simplify complex technical capabilities into compelling narratives.
  • Highly analytical and strategic, with experience using data, customer research, and competitive insights to shape strategy and decisions.
  • Experience building and scaling a PMM function, including hiring, mentoring, and developing high-performing team members.
  • Comfort operating in a fast-paced, high-growth, and ambiguous environment with a strong bias for action and ownership.
  • Bachelor’s degree required; MBA or advanced degree in a relevant field is a plus.
  • Bonus: experience in RegTech, risk management, or fraud/AML solutions, and familiarity with AI, big data, and cloud-based platforms.

Benefits

  • Health Care Plan covering medical, dental, and vision.
  • Retirement plan including 401(k) and IRA options.
  • Life insurance coverage, including basic, voluntary, and AD&D.
  • Unlimited PTO plus sick time and public holidays.
  • Short-term and long-term disability coverage.
  • Catered lunch and dinner on in-office days.
  • Stock option plan.

Interested in this position?

Apply directly on the company website

Apply Now

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