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Senior Digital Marketing Specialist

2 weeks, 5 days ago
Costa Rica
Full-time
Senior
Digital Marketing Specialist
Marketing and Growth
Copywriting CRM Email Marketing HubSpot Instagram API
Apply Now
Cynet Group

Cynet Group

Cynet is a global staffing agency that specializes in providing workforce solutions across healthcare and IT sectors through its various specialized brands.

Professional Services
251-1K
Founded 2010
View All Jobs 14

Description

  • Select, implement, configure, and own the marketing automation platform for the department.
  • Build the initial automation architecture, including CRM integration, list management, segmentation logic, workflow design, and reporting infrastructure.
  • Develop and manage email marketing strategy and execution across all Cynet divisions.
  • Create sequential automation flows such as provider onboarding, candidate welcome, re-engagement, assignment milestone, referral, and win-back campaigns.
  • Write campaign copy, manage A/B testing, and produce monthly performance reports for email marketing.
  • Build and manage SMS campaign flows in coordination with email marketing while ensuring regulatory compliance.
  • Write and maintain the Recruitment Marketing Playbook, including templates, SOPs, and copywriting guidelines for recruiting teams.
  • Own social media strategy and execution across LinkedIn, Facebook, Instagram, and YouTube, including content calendars, publishing, and community management.
  • Deliver a unified monthly dashboard covering email, SMS, and social metrics and contribute to quarterly leadership reports.

Requirements

  • 3+ years of hands-on digital marketing experience with direct ownership of both email marketing and social media.
  • Demonstrated experience implementing or significantly configuring a marketing automation platform such as HubSpot, ActiveCampaign, Klaviyo, Marketo, or equivalent.
  • Strong understanding of email automation architecture, including multi-step sequences, trigger-based flows, behavioral segmentation, and nurture funnels.
  • Experience building email and SMS campaigns from strategy through execution, including segmentation, copywriting, scheduling, testing, and optimization.
  • Proven social media management experience across multiple channels, including strategy, content calendars, copywriting, analytics, and community management.
  • Strong copywriting skills with the ability to write clearly and compellingly for different audiences and channels.
  • Working knowledge of CRM systems and how marketing platforms integrate with them.
  • Comfort with analytics, including reading performance data, identifying patterns, and adjusting strategy accordingly.
  • Experience with UTM tagging and campaign attribution.
  • Ability to manage multiple brands simultaneously while maintaining distinct voice and tone for each.
  • Highly organized with the ability to manage content calendars, campaign timelines, and platform builds.
  • HubSpot experience is preferred, and certification is a bonus but not required.
  • Experience in staffing, healthcare, or a related industry is a plus.
  • Familiarity with Sense, Constant Contact, or other staffing-specific communication tools is preferred.
  • Experience with SMS marketing platforms and working knowledge of TCPA compliance is preferred.
  • LinkedIn-specific expertise, including newsletter publishing, company page management, and employer brand strategy, is preferred.
  • Basic design skills in Canva or similar tools for creating social assets are preferred.
  • Familiarity with AEO and GEO content structuring for search visibility is preferred.
  • Experience building or contributing to a recruitment marketing playbook, SOP documentation, or similar is preferred.

Benefits

  • Remote work with collaboration expected during Eastern time zone business hours.
  • A senior role with real ownership over core marketing initiatives.
  • A marketing department being built with intention and a clear strategy.
  • Support from a creative team, including designers, a video specialist, and a web and UX lead.
  • Opportunities for growth with a Director who will invest in your development.

Interested in this position?

Apply directly on the company website

Apply Now

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