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GTM Programs, Senior Manager

1 week, 2 days ago
United States
Contract
Lead
Program Manager
Project and Program Management
Digital Marketing Social Media Marketing
Apply Now
Crunchyroll

Crunchyroll

Crunchyroll is the top destination for Japanese anime and manga, providing a vast collection of licensed content with professional translations in multiple languages, and offering a variety of services to connect fans globally.

Internet Software & Services
1K-5K
Founded 2006
$44M raised
View All Jobs 2

Description

  • Coordinate planning and execution for GTM programs, product launches, and integrated marketing campaigns.
  • Manage assigned workstreams from kickoff through launch, including timelines, deliverables, owners, approvals, dependencies, and next steps.
  • Partner with Product Marketing, Lifecycle, Social, Creative, PR, Ecommerce, Media, and Marketing Data Science teams.
  • Manage campaign and creative requests in Wrike, ensuring complete briefs, tracking progress, and escalating blockers.
  • Support launch readiness and QA for campaign assets, landing pages, lifecycle communications, social content, promotional messaging, links, and offers.
  • Maintain campaign calendars, trackers, launch documentation, status updates, and program communications.
  • Build campaign and program performance reports and presentations with Marketing Data Science and cross-functional partners.
  • Coordinate initiatives including App Store Optimization, Strategic Growth Offers, Catalog Growth Planning, and strategic GTM programs.

Requirements

  • 8+ years of experience in product marketing, digital marketing, campaign management, marketing operations, or a related field.
  • Experience supporting product launches, GTM programs, and integrated marketing campaigns.
  • Experience with digital marketing channels such as lifecycle, paid media, social, ecommerce, or digital merchandising.
  • Experience in entertainment, streaming, ecommerce, consumer products, membership, or subscription businesses.
  • Experience managing multiple workstreams across cross-functional teams.
  • Familiarity with campaign localization, website or promotional launches, and marketing QA.
  • Experience with Wrike or a similar project management tool.
  • Experience working with teams across different countries or markets.
  • Availability for a contract position.

Benefits

  • Remote work consideration for applicants in this contract position.
  • Pay range of $67.98–$79.89 USD, depending on location, experience, and performance.
  • Potential performance bonuses and employer-matched retirement savings.
  • Time-off programs and progressive health benefits and perks.
  • Equal opportunity workplace committed to diversity and inclusion.

Interested in this position?

Apply directly on the company website

Apply Now

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