Director of Affiliates

4 hours, 31 minutes ago
Full-time
Executive
Sales and Business Development
CrossFit

CrossFit

CrossFit provides a comprehensive fitness program that emphasizes community engagement and scalable training methods to enhance health and physical performance for individuals of all ages and fitness levels.

Hotels, Restaurants & Leisure
1001-5000
Founded 1974

Description

  • Lead strategy and execution for the affiliate business unit and own quarterly performance targets.
  • Drive affiliate network growth, retention, and performance measurement.
  • Engage affiliate owners through site visits, events, and roundtables to gather feedback and inform HQ priorities.
  • Advocate for affiliate owners across HQ and deliver practical operational support.
  • Analyze affiliate unit economics to identify opportunities for sustainability, growth, and risk reduction.
  • Partner with Education, Sport, Marketing, Product & Technology, Finance, and Legal to align initiatives.
  • Manage the departmental operating budget and optimize resource allocation.
  • Monitor KPIs, streamline workflows, and remove operational friction for local gyms.
  • Recruit, coach, mentor, and develop the affiliate operations team.
  • Improve affiliate business models and ensure HQ initiatives create tangible value for gym owners.

Requirements

  • Current CrossFit affiliate owner with operational experience.
  • Active CrossFit Level 4 (CF-L4) certification.
  • Ongoing active participation in the CrossFit Open.
  • 10+ years of progressive executive leadership in business operations, account management, franchise or network operations, or professional services.
  • Experience managing senior leaders and geographically dispersed or remote teams.
  • Proven record of driving operational scale, financial growth, and customer retention.
  • Experience designing and implementing scalable operational frameworks and organizational structures.
  • Strong analytical and strategic planning skills focused on measurable outcomes.
  • Affiliate-first leadership approach and ability to eliminate low-value processes.
  • Deep expertise in the CrossFit affiliate model and ecosystem (strongly preferred).

Interested in this position?

Apply directly on the company website

Apply Now

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