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Director, Channel Marketing

2 days, 5 hours ago
Anywhere
Full-time
Lead
Head of Marketing
Project and Program Management
Affiliate Marketing Digital Marketing Email Marketing Social Media Marketing
Apply Now
CrossFit

CrossFit

CrossFit provides a comprehensive fitness program that emphasizes community engagement and scalable training methods to enhance health and physical performance for individuals of all ages and fitness levels.

Hotels, Restaurants & Leisure
1K-5K
Founded 1974
View All Jobs 3

Description

  • Lead end-to-end execution of marketing campaigns across owned channels, including social, email, website, and publishing platforms.
  • Translate campaign briefs into detailed channel plans, timelines, and deliverables.
  • Ensure campaigns launch on time with consistent messaging and a unified user experience.
  • Own and manage CrossFit’s owned marketing channels, including social, YouTube, email, and website publishing.
  • Establish best practices for channel usage, cadence, and formatting.
  • Optimize channel performance through ongoing improvements to timing, structure, and delivery.
  • Oversee publishing operations across all owned channels, ensuring accuracy, consistency, and quality control.
  • Establish and manage workflows for campaign setup, approvals, QA, and deployment.
  • Own reporting for channel performance, including social and email engagement, web traffic, and publishing metrics.
  • Partner with Integrated Marketing, Content & Creative, Community Marketing, and Publishing Operations to align execution and website updates.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 8–10+ years of experience in channel marketing or marketing operations.
  • Strong experience managing social and email marketing platforms, CMS tools, and publishing workflows.
  • Proven ability to execute multi-channel campaigns with precision and consistency.
  • Experience building and optimizing operational processes and marketing workflows.
  • Familiarity with marketing analytics and reporting tools.
  • Strong organizational and project management skills.
  • Excellent cross-functional collaboration and communication skills.

Interested in this position?

Apply directly on the company website

Apply Now

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