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Sr. Performance Marketing Specialist

2 weeks, 1 day ago
Egypt
Full-time
Senior
Digital Marketing Specialist
Marketing and Growth
Digital Marketing Google Ads Google Tag Manager LinkedIn Ads TikTok
Apply Now
أعناب

أعناب

أعناب is a digital training platform for teachers and educators that offers a variety of professional development programs aimed at enhancing the quality of the educational process in the Arab world.

Diversified Consumer Services
11-50
Founded 2018
$2M raised
View All Jobs 3

Description

  • Develop and execute performance marketing strategies across paid digital channels such as Google Ads, Meta, TikTok, LinkedIn, and Snapchat.
  • Plan, launch, and manage multi-channel campaigns aligned with business objectives.
  • Identify and evaluate new acquisition channels and growth opportunities.
  • Design and optimize high-converting landing pages for different campaign objectives.
  • Conduct A/B testing across landing pages, ad creatives, and campaign elements.
  • Optimize the customer acquisition funnel from awareness to conversion.
  • Build and manage B2B lead generation campaigns targeting schools and enterprise clients.
  • Configure and maintain tracking using Google Tag Manager, Google Analytics 4, and related platforms.
  • Monitor campaign performance, analyze marketing data, and develop dashboards and reports to track KPIs and effectiveness.
  • Manage and optimize advertising budgets while improving efficiency against CAC, CPL, CPA, ROAS, and ROI targets.

Requirements

  • Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communications, or a related field.
  • A Master's degree is considered an advantage.
  • 5+ years of experience in Performance Marketing or Digital Marketing.
  • Proven experience managing multi-channel paid advertising campaigns.
  • Experience across both B2B and B2C marketing environments.
  • Previous experience within EdTech, SaaS, Technology, or Digital Services is preferred.
  • Advanced knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, TikTok Ads, and Snapchat Ads.
  • Strong understanding of Google Analytics 4, Google Tag Manager, and marketing attribution.
  • Experience with conversion rate optimization (CRO) and A/B testing methodologies.
  • Professional proficiency in Arabic and English, written and spoken.

Benefits

  • Flexible remote work.
  • Medical insurance as per company policy.
  • Supportive and collaborative work environment.
  • Open and collaborative culture.
  • Continuous learning and growth opportunities.
  • High level of autonomy and ownership.
  • Opportunity to make a real impact.

Interested in this position?

Apply directly on the company website

Apply Now

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