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Senior Product Marketing Manager

2 weeks, 6 days ago
Anywhere
Full-time
Senior
Product Marketing Manager
Product Management
E-commerce Shopify
Apply Now
Colibri Group

Colibri Group

Colibri Group specializes in providing comprehensive professional learning solutions, particularly through its leading real estate schools, which empower both aspiring and seasoned real estate professionals to enhance their careers.

Diversified Consumer Services
1K-5K
Founded 1928
View All Jobs 29

Description

  • Own product-level revenue performance across the eCommerce funnel and partner with Demand Gen and CRO to convert traffic into revenue.
  • Lead end-to-end go-to-market strategy for new products, features, and market expansions.
  • Define and evolve product positioning, pricing, and packaging strategies to maximize conversion.
  • Own the on-site product experience, including merchandising, product pages, and purchase flows.
  • Partner with CRO and Engineering to test and optimize experiences that improve conversion, reduce friction, and increase average order value.
  • Use data, customer feedback, and competitive intelligence to identify growth opportunities and inform strategy.
  • Serve as the connective tissue across Product, Engineering, Demand Gen, Sales, and Customer Experience.
  • Partner with Sales and Lifecycle Marketing to ensure consistent messaging across the funnel and support customer conversion and retention.
  • Collaborate with Demand Gen on integrated campaigns that align product strategy, messaging, and offers.
  • Establish KPIs and reporting frameworks and lead ongoing performance analysis and optimization.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 5-7 years of experience in product marketing, brand management, and eCommerce.
  • Proven track record of leading successful go-to-market strategies in a digital or eCommerce environment.
  • Strong understanding of eCommerce platforms, digital marketing strategies, market research, positioning, and messaging principles.
  • Experience optimizing product visibility, sales performance, and customer experience with Shopify direct-to-consumer channel.
  • Excellent communication, storytelling, and presentation skills.
  • Ability to collaborate with cross-functional teams and influence decision-making across traditional and digital commerce environments.
  • Proficiency in eCommerce tools, digital marketing automation platforms, CRM software, and data analysis.
  • Experience balancing product marketing with eCommerce and brand stewardship.
  • Ability to work effectively in eCommerce and digital marketplace ecosystems.

Interested in this position?

Apply directly on the company website

Apply Now

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