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Product Owner – Marketing Technology

8 hours, 33 minutes ago
Anywhere
Full-time
Lead
Product Owner
Product Management
Agile CRM Generative AI Scrum
Apply Now
Colibri Group

Colibri Group

Colibri Group specializes in providing comprehensive professional learning solutions, particularly through its leading real estate schools, which empower both aspiring and seasoned real estate professionals to enhance their careers.

Diversified Consumer Services
1K-5K
Founded 1928
View All Jobs 21

Description

  • Define and own the product vision, strategy, and roadmap for marketing technology capabilities.
  • Partner with marketing leaders across multiple business areas to align on a shared marketing technology strategy.
  • Lead the transformation and expansion of Salesforce Marketing Cloud and Salesforce Data Cloud across a portfolio of brands.
  • Translate marketing and customer needs into product requirements, user stories, and prioritized backlogs.
  • Work closely with engineering and delivery teams to plan, prioritize, and execute marketing technology initiatives.
  • Own backlog management, sprint planning, prioritization, and product decisions in an Agile environment.
  • Improve customer journeys across acquisition, engagement, conversion, retention, upsell, and cross-sell.
  • Guide development of segmentation, personalization, lead management, campaign orchestration, and lifecycle marketing capabilities.
  • Use customer, campaign, and product data to identify problems, prioritize opportunities, and measure outcomes.
  • Partner with data and technology teams on integrations across marketing platforms, CRM systems, Data Cloud, CDPs, and data warehouses.
  • Establish KPIs and success metrics related to engagement, conversion, deliverability, revenue growth, and platform adoption.
  • Support experimentation through A/B testing, multivariate testing, and continuous optimization.
  • Promote consistent product practices and operating processes across marketing and technology teams.
  • Lead and develop a small product team while staying hands-on in strategy, requirements, and execution.
  • Ensure marketing technology solutions support data governance, privacy, and regulatory requirements.

Requirements

  • Demonstrated experience in both marketing and product management or product ownership.
  • Experience owning product strategy, roadmap, backlog, and delivery for marketing technology, marketing automation, CRM, or customer engagement platforms.
  • Strong understanding of customer journeys, lifecycle marketing, segmentation, personalization, acquisition, retention, and conversion.
  • Experience translating business and marketing needs into product requirements and technical user stories.
  • Experience partnering with engineering, data, marketing, sales, CRM, and business stakeholders.
  • Ability to influence and create alignment across multiple teams with different priorities and business needs.
  • Experience working in Agile or Scrum environments.
  • Strong analytical and problem-solving skills with the ability to use data to prioritize opportunities and evaluate outcomes.
  • A hands-on, collaborative leadership style and comfort working through details in a transformation environment.
  • Strong communication, stakeholder management, and executive presentation skills.
  • Curiosity about AI and enthusiasm for using AI tools in product management, analysis, documentation, and decision-making.
  • Experience with Salesforce Marketing Cloud Engagement.
  • Experience with Salesforce Data Cloud, customer data platforms, or similar customer data and segmentation technologies.
  • Experience leading a large-scale MarTech implementation, migration, or transformation across multiple brands or business units.
  • Experience with Oracle Eloqua or another enterprise marketing automation platform.
  • Experience supporting both B2C and B2B2C business models.
  • Familiarity with CRM integrations, data warehouses, lead management, lead scoring, and marketing data governance.
  • Experience with AI-powered personalization, predictive analytics, decisioning systems, or intelligent automation.
  • Previous people leadership or experience managing a small team of product professionals.
  • Experience within a subscription, e-commerce, professional education, or multi-brand organization.

Interested in this position?

Apply directly on the company website

Apply Now

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