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Paid Media Manager

13 hours, 24 minutes ago
Anywhere
Full-time
Senior
Paid Media Specialist
Marketing and Growth
Google Ads SEO Shopify
Apply Now
Colibri Group

Colibri Group

Colibri Group specializes in providing comprehensive professional learning solutions, particularly through its leading real estate schools, which empower both aspiring and seasoned real estate professionals to enhance their careers.

Diversified Consumer Services
1K-5K
Founded 1928
View All Jobs 14

Description

  • Develop and execute paid acquisition strategies that drive revenue growth, customer acquisition, and long-term business objectives across four VPS brands.
  • Lead the turnaround and continuous optimization of paid media programs to improve efficiency, scalability, and commercial performance.
  • Own Google Ads strategy and performance across Search, Performance Max, Demand Gen, Shopping, and other campaign types.
  • Diagnose performance issues using platform data, customer behavior, competitive insights, and attribution analysis.
  • Build integrated full-funnel acquisition strategies across Google Ads, Microsoft Ads, Meta, YouTube, and other paid channels.
  • Optimize performance across paid search, paid social, SEO, CRO, Lifecycle Marketing, and direct traffic.
  • Conduct ongoing account health audits to identify optimization opportunities and improve campaign efficiency.
  • Lead disciplined testing and optimization across campaign structure, bidding, audiences, creative, messaging, and landing pages.
  • Manage approximately $3.4 million in annual paid media investment across multiple brands.
  • Develop executive reporting and recommendations that translate performance into business insights, root causes, and prioritized actions.

Requirements

  • Bachelor's degree in Marketing, Business, Analytics, or a related field.
  • 5–8 years of experience managing complex paid acquisition programs with direct responsibility for revenue growth.
  • Expert-level experience with Google Ads, including Search, Performance Max, YouTube, Demand Gen, and Shopping.
  • Demonstrated success rebuilding underperforming accounts and driving double-digit revenue growth through optimization rather than increased media spend.
  • Deep expertise in full-funnel paid media strategy, including campaign architecture, attribution models, audience segmentation, bidding strategies, landing page optimization, and conversion rate optimization.
  • Strong understanding of how paid search, SEO, CRO, Lifecycle Marketing, and Analytics work together to maximize customer acquisition and marketing efficiency.
  • Proven analytical ability to diagnose root causes, identify growth opportunities, and translate data into strategic business recommendations.
  • Experience with GA4, Shopify, attribution and reporting platforms, and AI-enabled marketing tools.
  • Excellent communication and executive presentation skills, with the ability to influence cross-functional partners and drive alignment.
  • Comfortable operating in a fast-paced, highly accountable environment while managing multiple brands and competing priorities.

Benefits

  • Colibri Group welcomes applicants from all backgrounds and experiences, including candidates who do not meet every listed qualification.
  • The company is committed to building a diverse and inclusive workplace.
  • Candidates are encouraged to apply even if their background does not align perfectly with every requirement.

Interested in this position?

Apply directly on the company website

Apply Now

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