Global VP Marketing/CMO

4 months, 3 weeks ago
Full-time
Executive
Marketing and Growth
CoinMarketCap

CoinMarketCap

CoinMarketCap is the leading source for crypto market data, providing accurate and unbiased information for users to make informed decisions in the cryptocurrency space.

IT Services
11-50
Founded 2013

Description

  • Define marketing objectives in partnership with senior leaders and the leadership team.
  • Drive execution of marketing strategies and tactics to achieve quarterly and annual results.
  • Lead and enable marketing team leads across business units to deliver commercial outcomes.
  • Support local and community management teams in expanding the addressable market for CoinMarketCap products and ecosystem.
  • Build a culture of performance and data orientation through disciplined project management across social media, web, chat, content, and video assets.
  • Support Brand and PR teams in communicating a clear and compelling narrative about CoinMarketCap and its role in the decentralized web.

Requirements

  • 10+ years of experience in technology, financial services, or fintech companies.
  • 5+ years of experience in a marketing leadership or management role.
  • Proven track record of delivering growth metrics such as web traffic, leads, client conversions, and revenue generation.
  • Experience managing a complex portfolio of products with multiple brands, customer audiences, and conversion funnels.
  • Experience managing budgets and making trade-off decisions using quantitative analysis and product outcomes.
  • Strong project management capability and detail orientation.
  • Experience growing user or developer communities to support market adoption of technologies.
  • Ability to manage a complex, remote-first team with diverse backgrounds, opinions, and working styles.
  • Collaborative approach to working with senior stakeholders with differing views and expectations.
  • Ability to leverage a professional network to achieve business objectives and help grow the team as the business matures.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Head of Marketing

Truv 51-250 Diversified Financial Services

Truv is seeking a hands-on Head of Marketing to build and scale its demand generation engine for a secure financial data API platform, converting marketing investment into measurable pipeline and revenue.

Google Ads
1 day, 17 hours ago

Director, Marketing - Figma Weave (New York, United States)

Figma 1K-5K Internet Software & Services

Figma is seeking a senior marketing leader to own the end-to-end marketing strategy for Figma Weave, establishing its brand and driving growth in the AI-native creative tools market from NYC or remotely.

Digital Marketing Figma Generative AI
2 days, 17 hours ago

VP, Omnichannel

Avalere Health Professional Services

Avalere Health is seeking a Vice President of Omnichannel to lead client omnichannel transformation, integrating strategy, media, customer engagement, data, AI, and technology to create personalized healthcare experiences and improve business performance.

CRM Email Marketing Generative AI HIPAA Machine Learning Microsoft Dynamics 365 Social Media Marketing UX Design
4 days, 18 hours ago

VP, Pharma Media

MERGE 251-1K Media

MERGE is seeking a Vice President, Pharma Media to lead client strategy, audience planning, and media delivery for pharmaceutical accounts, connecting integrated HCP and DTC programs to measurable commercial outcomes.

SEO
6 days, 17 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers