Global VP Marketing/CMO

3 months, 2 weeks ago
Full-time
Executive
Marketing and Growth
CoinMarketCap

CoinMarketCap

CoinMarketCap is the leading source for crypto market data, providing accurate and unbiased information for users to make informed decisions in the cryptocurrency space.

IT Services
11-50
Founded 2013

Description

  • Define marketing objectives in partnership with senior leaders and the leadership team.
  • Drive execution of marketing strategies and tactics to achieve quarterly and annual results.
  • Lead and enable marketing team leads across business units to deliver commercial outcomes.
  • Support local and community management teams in expanding the addressable market for CoinMarketCap products and ecosystem.
  • Build a culture of performance and data orientation through disciplined project management across social media, web, chat, content, and video assets.
  • Support Brand and PR teams in communicating a clear and compelling narrative about CoinMarketCap and its role in the decentralized web.

Requirements

  • 10+ years of experience in technology, financial services, or fintech companies.
  • 5+ years of experience in a marketing leadership or management role.
  • Proven track record of delivering growth metrics such as web traffic, leads, client conversions, and revenue generation.
  • Experience managing a complex portfolio of products with multiple brands, customer audiences, and conversion funnels.
  • Experience managing budgets and making trade-off decisions using quantitative analysis and product outcomes.
  • Strong project management capability and detail orientation.
  • Experience growing user or developer communities to support market adoption of technologies.
  • Ability to manage a complex, remote-first team with diverse backgrounds, opinions, and working styles.
  • Collaborative approach to working with senior stakeholders with differing views and expectations.
  • Ability to leverage a professional network to achieve business objectives and help grow the team as the business matures.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Head of Marketing

Talentpluto, Inc. 1-10 Recruiting

Head of Marketing for a fast-growing seed-stage AI infrastructure startup building testing and observability tools for conversational AI, responsible for defining the company’s marketing direction as it expands into product-led growth.

SEO
15 hours, 35 minutes ago

Head of Customer Marketing

Slack 1K-5K Internet Software & Services

LaunchDarkly is hiring a Head of Customer Marketing to lead its global customer marketing function, shaping customer advocacy, retention, and brand messaging through customer programs and cross-functional collaboration.

CRM Salesforce
2 days, 14 hours ago

Director of Demand Generation

DomainTools 51-250 IT Services

DomainTools is seeking a Director of Demand Generation to build and lead the company’s pipeline engine across cybersecurity and AI-native security markets.

CRM CrowdStrike Cybersecurity DNS Salesforce SEO SIEM Splunk
2 days, 16 hours ago

Senior Qualitative Insight Director

Brado 51-250 Media

Brado is hiring a Senior Qualitative Insight Director to lead qualitative research projects for clients, turning complex findings into clear strategic direction and recommendations.

3 days, 16 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers