Lifecycle & Growth Marketing Manager

55 minutes ago
Full-time
Mid Level
Marketing and Growth
CloudTalk

CloudTalk

CloudTalk is a VoIP business calling solution that automates workflows, provides analytics, and enhances calling efficiency for customer service and sales teams.

Diversified Telecommunication Services
51-250
Founded 2016
$9M raised

Description

  • Build and maintain always-on lifecycle and activation systems such as onboarding, trial nurture, and re-engagement flows.
  • Own funnel strategy and run structured experiments to remove friction and achieve step-change growth goals.
  • Execute product and feature launch activation by creating launch emails, in-app announcements, landing page variants, and adoption flows.
  • Define conversion goals for launches and measure outcomes at 7, 30, and 90 days.
  • Build, deploy, and QA automated lifecycle, trigger-based, and launch campaigns, including segmentation and logic.
  • Run continuous A/B and multivariate testing across campaigns, surfaces, and audience segments.
  • Audit funnel drop-off across sign-up, activation, onboarding, and expansion, then identify the highest-leverage fixes.
  • Own GDPR consent, list hygiene, and sending permissions to ensure compliant and accurate audience management.
  • Use AI and automation to reduce repetitive work, generate variants, and document workflows that improve team effectiveness.

Requirements

  • Experience translating product marketing strategy into campaign and funnel execution.
  • Ability to think strategically while building and implementing solutions independently.
  • Comfort reading dashboards, funnel metrics, and qualitative customer signals to form hypotheses.
  • Hands-on experience with automation platforms, CRMs, and no-code or low-code tools.
  • Ability to write a solid first draft of conversion copy and evaluate what is likely to convert.
  • Experience building workflows and automations from scratch rather than only using off-the-shelf tools.
  • Ability to manage multiple workstreams at once, including always-on, growth push, and launch work.
  • Strong working knowledge of AI-assisted workflows and automation as a core part of the craft.
  • Experience with GDPR consent management and list hygiene.
  • Nice to have: experience collaborating with AI teams on more advanced automations.

Benefits

  • €3,300 - €4,200 gross/month (CZK 80k - 100k gross/month).
  • Personalized 1:1 coaching sessions.
  • AI enablement support, including AI Champions, office hours, an AI L&D Hub, and dedicated Slack support.
  • Unlimited paid time off with guidelines.
  • Flexible work hours.
  • Work from home allowance.
  • Volunteering days.
  • MacBook for work.
  • Recharge Fridays once per quarter.
  • Multisport Card.
  • Referral bonuses.
  • Virtual and physical team buildings.

Interested in this position?

Apply directly on the company website

Apply Now

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