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Senior Growth Marketing Manager, Content & Lifecycle - Canada

2 months, 1 week ago
United States, Canada
Full-time
Senior
Growth Marketing Manager
Marketing and Growth
Astro Content Marketing Email Marketing Hotjar HubSpot LLM Notion SEMrush SEO UX Design WordPress
Apply Now
Jobscan

Jobscan

Jobscan is an AI-powered startup in Seattle, WA, offering tools to optimize resumes for job seekers, boosting interview chances by analyzing and matching keywords.

Internet Software & Services
11-50
Founded 2014
View All Jobs 4

Description

  • Own the full editorial content lifecycle across the blog, pillar pages, and evergreen resource hub.
  • Drive organic growth through SEO and AEO/GEO optimization, internal linking, content refreshes, and new content creation.
  • Own editorial conversion rate optimization and run experiments to increase registrations and email subscriptions.
  • Own the HireReady newsletter end to end, including content strategy, weekly sends, subscriber growth, and performance.
  • Build content-driven email acquisition through lead magnets, opt-in strategy, and welcome and nurture flows.
  • Create original, data-driven content using Jobscan’s proprietary data and insights.
  • Use AI-assisted workflows to speed up production while maintaining a high quality bar.
  • Lead the redesign of blog and content page templates to improve SEO, conversion, and reading experience.
  • Manage and develop the editorial team and coordinate ad-hoc video content with a contractor.
  • Partner with the Head of Marketing on acquisition priorities, project management, and performance analysis.

Requirements

  • 5-8 years of growth or content marketing experience, ideally at a B2C product or content-heavy site.
  • Elite content creation and editing skills.
  • Hands-on SEO experience, including on-page optimization, internal linking, keyword targeting, search intent mapping, and cannibalization awareness.
  • AEO/GEO fluency and experience optimizing for AI search and answer engines.
  • Experience with CRO and running content page experiments.
  • Lifecycle and email marketing experience, including newsletter ownership and lead magnets, with HubSpot experience ideal.
  • People management experience leading writers or contractors and running an editorial calendar.
  • Strong AI/LLM fluency with tools like Claude, ChatGPT, and Cursor.
  • Comfort working in WordPress; familiarity with Astro/Vite is a plus.
  • Experience with GA4, Google Search Console, Ahrefs or SEMrush, and a product/CRO tool such as PostHog, Hotjar, Microsoft Clarity, or VWO.
  • Based in the US with working hours overlapping US Eastern time (EST, CT, or PT).
  • B2C SaaS experience is nice to have but not required.

Benefits

  • Remote work.
  • Competitive salary plus stock options.
  • Flexible schedule.
  • Unlimited PTO, 14 paid holidays, and paid sick days.
  • Paid maternal/parental leave.
  • 401(k) with employer match.
  • Medical, dental, vision, and life insurance with generous employer contributions.
  • Health savings account.
  • $1,000 office stipend plus monthly education and internet stipend.
  • Wellness stipend.
  • Apple computer or PC of your choice.

Interested in this position?

Apply directly on the company website

Apply Now

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