Senior Vice President of Global Marketing

3 weeks, 3 days ago
Full-time
Executive
Sales and Business Development
Cloudinary

Cloudinary

Cloudinary is a top SaaS provider for image and video management, optimizing media delivery to enhance user experiences.

Internet Software & Services
251-1K
Founded 2011

Description

  • Own Cloudinary’s global marketing function end-to-end across demand generation, brand, communications, product marketing, events, and SDR.
  • Own pipeline creation, marketing-sourced revenue, and the overall marketing contribution to company growth.
  • Define and execute a hybrid GTM strategy that combines enterprise sales and product-led growth to drive acquisition and expansion.
  • Build and optimize a global demand generation engine focused on pipeline creation, conversion, and velocity.
  • Partner with Sales, RevOps, Product, and executive leadership on GTM strategy, pipeline targets, and forecasting accuracy.
  • Own brand positioning, PR, and communications strategy to maintain a consistent narrative for enterprise decision makers.
  • Enhance global events and field marketing programs to strengthen enterprise engagement and accelerate deal cycles.
  • Measure and improve marketing performance through analytics, performance management, and attribution frameworks.
  • Build, develop, and lead distributed teams across marketing and SDR functions.
  • Communicate with executive stakeholders, cross-functional partners, and external audiences while contributing to an inclusive, high-performing culture.

Requirements

  • 15+ years of experience in marketing leadership roles, including executive-level ownership, or equivalent experience.
  • Experience leading global B2B SaaS marketing organizations with ownership of pipeline and revenue outcomes.
  • Deep expertise in enterprise demand generation, brand strategy, PR/communications, and SDR leadership.
  • Strong communication and collaboration skills across diverse teams.
  • Ability to prioritize, solve problems, and navigate ambiguity in a dynamic, high-growth environment.
  • Proven track record marketing to enterprise leadership and working through complex enterprise buying cycles.
  • Experience partnering closely with Sales to drive alignment, accountability, and predictable revenue growth.
  • Strong analytical mindset with the ability to use data to improve funnel performance, efficiency, and ROI.
  • Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
  • Preferred: experience in martech, developer-focused platforms, or e-commerce ecosystems; familiarity with product-led growth alongside enterprise sales; success scaling marketing in a high-growth global SaaS company; thought leadership, community, or speaking experience; experience working in a globally distributed environment; based on the East Coast or willing to work global hours.

Interested in this position?

Apply directly on the company website

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