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Director, Marketing Analytics

1 month ago
United States
Full-time
Lead
Head of Marketing
Data Science and Analytics
AWS Databricks dbt Python Snowflake SQL Tableau
Apply Now
Greenlight

Greenlight

Greenlight is a financial technology company offering a debit card and money app for families, empowering parents to raise financially smart kids through smart spending and investing.

Capital Markets
251-1K
Founded 2014
$556M raised
View All Jobs 11

Description

  • Own the measurement strategy for TV, podcast, out-of-home, direct mail, and brand marketing channels.
  • Own the accuracy, governance, and decision usefulness of the Marketing Mix Model for offline and brand spend.
  • Design and execute incrementality experiments such as geo holdouts, synthetic control, and matched market tests.
  • Develop brand marketing measurement, including brand lift studies, funnel tracking, and long-run brand equity modeling.
  • Own podcast measurement, including attribution methods, reach estimation, and incrementality validation.
  • Translate MMM outputs and experiment results into budget allocation and channel strategy recommendations with clear confidence bounds.
  • Develop media response curves, saturation analysis, and diminishing returns models to support scenario planning and spend optimization.
  • Partner with media buyers and marketing leadership to shape measurement roadmaps and ensure findings change investment decisions.
  • Own and present a rolling incrementality roadmap to marketing leadership on a monthly cadence.
  • Identify offline data quality and tracking gaps and drive fixes across ingestion, tagging, and pipeline integrity.
  • Build reusable dbt models, maintain data pipelines in Snowflake, Python, and Databricks, and support dashboards and self-serve reporting.
  • Build and maintain Tableau dashboards that provide leadership with clear views of offline and brand channel performance and ROI.
  • Use AI in daily analytical workflows to accelerate SQL, automate documentation, and stress-test model assumptions.

Requirements

  • 8+ years of experience in marketing analytics or marketing science, with most of that experience focused on offline and brand channels such as TV, podcast, radio, out-of-home, or direct mail.
  • Deep, hands-on experience with Marketing Mix Modeling for offline and brand spend.
  • Proven experience designing and running incrementality tests for offline channels, including geo holdouts, matched market design, synthetic control, and difference-in-differences.
  • Strong SQL and data modeling skills, with the ability to write efficient queries across complex schemas.
  • Python proficiency for statistical modeling, data manipulation, and automation.
  • Ability to communicate measurement findings and budget recommendations to CMO-level stakeholders.
  • Comfort operating independently without a manager-level data layer and driving work to conclusion with limited hand-holding.
  • Experience with TV measurement platforms and data providers such as Tatari, iSpot, VideoAmp, or Nielsen.
  • Familiarity with Bayesian modeling frameworks such as PyMC, Stan, or TFP is preferred.
  • Experience at a direct-to-consumer or fintech company is preferred.
  • Prior experience with podcast measurement vendors or methodologies such as Podsights, Chartable, or promo code tracking is preferred.
  • dbt experience is a strong plus.

Benefits

  • Medical, dental, vision, and HSA match.
  • Paid life insurance, AD&D, and disability benefits.
  • Traditional 401(k) with company match.
  • Unlimited PTO plus paid company holidays and pop-up bonus holidays.
  • Professional development stipends.
  • Mental health resources and 1:1 financial planners.
  • Fertility healthcare and 100% paid parental and caregiving leave, including cleaning service and meals during leave.
  • Flexible WFH with both remote and in-office opportunities, plus fully stocked kitchen, catered lunches, and occasional in-office happy hours.

Interested in this position?

Apply directly on the company website

Apply Now

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