Senior Paid Media Manager

2 hours, 1 minute ago
Full-time
Senior
Marketing and Growth
Clients Blackbox

Clients Blackbox

Clients Blackbox is a direct response marketing company specializing in helping financial advisors and insurance agents sell fixed indexed annuities (FIAs) to get more clients online. Their strategy targets individuals aged 55-75 for retirement plannin...

Professional Services
1-10
Founded 2021

Description

  • Own a portfolio of client accounts as the primary strategic contact, accountable for performance, retention, and account growth.
  • Lead bi-weekly client calls and deliver performance reports at least 24 hours before scheduled meetings.
  • Build, launch, manage, and optimize Meta lead-generation and appointment-booking campaigns.
  • Manage campaign budgets, audiences, bidding, account structure, and creative testing against cost-per-appointment and acquisition targets.
  • Develop and execute structured tests across audiences, offers, messaging, creative, and campaign variables.
  • Write direct-response ad copy and video sales letter scripts, including hooks, offers, and messaging variations.
  • Use performance data to diagnose funnel issues and develop creative and messaging hypotheses.
  • Collaborate with video editors and provide creative direction for campaign assets.
  • Set up and troubleshoot Meta pixels, conversion events, Calendly integrations, Zapier automations, and lead-routing workflows.
  • Identify account risks, technical issues, and performance opportunities across media, messaging, tracking, and lead flow.

Requirements

  • 5+ years of hands-on paid media experience with substantial responsibility for Meta advertising.
  • Experience managing multiple client accounts and leading client-facing strategy conversations.
  • Proven ability to manage campaigns toward defined performance targets while supporting client retention.
  • Strong direct-response copywriting skills, including ad copy and video sales letter scripts.
  • Experience developing and testing creative concepts, hooks, angles, offers, and messaging.
  • Experience with conversion tracking, pixels, and basic marketing automation.
  • Strong communication, organization, analytical, and problem-solving skills.
  • Experience with financial services, RIA marketing, or compliance-sensitive advertising is strongly preferred.
  • Experience with lead-generation, appointment-setting, high-ticket, or considered-purchase funnels is preferred.
  • Performance marketing agency, video sales letter marketing, and direct-response advertising experience are preferred.

Benefits

  • Paid time off, including vacation, sick time, and public holidays.
  • Training and development opportunities.
  • Work-from-home arrangement.
  • Flexible schedule.
  • Performance bonus.
  • Compensation range up to $115K+ for candidates with demonstrated creative and funnel optimization impact.

Interested in this position?

Apply directly on the company website

Apply Now

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