Senior Media Buyer

1 hour, 44 minutes ago
Full-time
Senior
Marketing and Growth
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Build, launch, and manage Meta advertising campaigns from strategy through execution.
  • Own the full lifecycle of Facebook and Instagram ad campaigns, including planning, creative strategy, optimization, and scaling.
  • Manage multiple client accounts while meeting performance goals.
  • Monitor campaign performance daily and analyze key metrics such as CPL, CPA, ROAS, CTR, CPC, and conversion rate.
  • Test new audiences, offers, creatives, landing pages, and campaign strategies to improve results.
  • Optimize campaign structures, audiences, placements, bidding strategies, and budgets.
  • Develop creative concepts, messaging, and campaign angles, and write detailed briefs for designers and video editors.
  • Present campaign updates and performance reports to clients and internal stakeholders.
  • Recommend strategies to scale successful campaigns and improve underperforming accounts.
  • Stay current with Meta platform updates, automation tools, and advertising best practices.

Requirements

  • 3+ years of hands-on experience managing Meta (Facebook & Instagram) advertising campaigns.
  • Proven experience managing $10,000+ per month in ad spend.
  • Experience managing five or more client accounts simultaneously.
  • Strong knowledge of Meta Ads Manager, Meta Business Manager, Meta Pixel, Conversion API (CAPI), and event tracking.
  • Experience optimizing campaigns for lead generation and customer acquisition.
  • Strong analytical skills with the ability to interpret campaign data and make optimization decisions.
  • Experience developing creative strategies and writing detailed creative briefs.
  • Excellent written and verbal English communication skills.
  • Ability to work independently in a fast-paced remote environment.
  • Preferred: experience with GoHighLevel (GHL), Close CRM, or similar CRM platforms.
  • Preferred: experience working in a digital marketing agency.
  • Preferred: familiarity with landing page optimization and conversion rate optimization (CRO).
  • Preferred: experience using AI tools to improve campaign performance and creative workflows.
  • Preferred: experience working with U.S.-based clients.

Benefits

  • Full-time remote role.
  • Working hours aligned with U.S. business hours.
  • Opportunity to lead high-impact Meta campaigns across multiple client accounts.
  • Career progression into roles such as Lead Media Buyer, Paid Media Manager, Performance Marketing Manager, or Director of Paid Media.
  • Work with modern advertising tools and emerging AI technologies.

Interested in this position?

Apply directly on the company website

Apply Now

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