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City Cast DC, Lifecycle Marketing Strategist

6 hours, 40 minutes ago
United States
Full-time
Mid Level
Email Marketing Manager
Data Science and Analytics
Copywriting CRM Email Marketing Social Media Marketing
Apply Now
City Cast

City Cast

City Cast produces daily local news podcasts and newsletters designed to enhance civic engagement and foster a deeper connection to various American cities.

Internet Software & Services
11-50
Founded 2020
View All Jobs 3

Description

  • Own mid-funnel and bottom-funnel lifecycle strategy, including trial-to-paid conversion, renewal, churn prevention, and win-back.
  • Build automated, behaviorally driven lifecycle journeys and ad hoc campaigns across email, website, podcast, and social.
  • Identify opportunities to integrate AI into lifecycle workflows.
  • Help shape the structure, packaging, and value proposition of City Cast DC’s subscription tiers.
  • Partner with editorial and audience teams to promote subscriber benefits such as paywalled content, member events, and swag.
  • Maintain clear project plans and coordinate execution across the larger team.
  • Identify audience segments to track and target.
  • Own day-to-day CRM and ESP execution, including segmentation, sends, automation builds, and list health.
  • Write or closely direct copy for lifecycle touchpoints, including emails, landing pages, in-podcast CTAs, and renewal reminders.
  • Track subscription metrics and translate performance data into clear recommendations for stakeholders.

Requirements

  • 2–5 years of experience in lifecycle marketing, CRM, retention, or growth, ideally at a media, subscription, or DTC company.
  • Hands-on experience building automated email journeys and lifecycle campaigns in an ESP such as Sailthru, Beehiv, or equivalent.
  • Familiarity with membership tools such as SupportingCast, Memberful, Piano, or Monetization OS.
  • Strong understanding of subscription funnel economics and the drivers of conversion and retention.
  • A strong, clear writer who can match brand voice and write copy that converts.
  • Comfort turning data into action and making recommendations from performance metrics.
  • Ability to manage multiple projects in a fast-moving environment.
  • Genuine enthusiasm for local journalism and the communities it serves.
  • Exceptional verbal and written communication skills.
  • Experience in podcast, audio, or newsletter media is a bonus.
  • Experience developing or packaging editorial products for paid audiences is a bonus.
  • Experience using AI tools for copy testing, segmentation, or personalization workflows is a bonus.

Benefits

  • Full-time, remote position.
  • Excellent benefits.
  • Salary range of $65,000–$80,000 depending on experience.
  • Opportunity to collaborate closely with the local D.C. team, with D.C.-area candidates preferred.
  • Equal opportunity employer committed to diversity.
  • Potential for the role to expand lifecycle strategy and execution across the company over time.

Interested in this position?

Apply directly on the company website

Apply Now

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