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Growth Marketing Lead (Contractor/Fractional)

22 hours, 18 minutes ago
United States
Part-time
Lead
Growth Marketing Manager
Sales and Business Development
CRM Email Marketing HubSpot SEO
Apply Now
CareMessage

CareMessage

CareMessage is a nonprofit technology organization based in San Francisco, leveraging mobile technology to improve health literacy and disease self-management for underserved populations. Their web-based platform enables healthcare organizations to eng...

Health Care Providers & Services
11-50
Founded 2012
$11M raised
View All Jobs 6

Description

  • Translate ARR, pipeline, and market-development goals into a focused multichannel growth plan with channel priorities, budget assumptions, targets, and performance measures.
  • Partner with Sales, RevOps, Strategic Partnerships, and executive leadership to drive marketing-sourced and marketing-influenced pipeline.
  • Build a quarterly growth calendar that combines campaigns, product priorities, partner activity, conferences, webinars, and thought leadership.
  • Identify, test, and scale the highest-leverage channels for qualified demand across core, emerging, and strategic markets.
  • Develop and optimize demand-generation programs across paid search, paid social, retargeting, SEO/AEO, email, webinars, partner marketing, conferences, content-led demand, and ABM.
  • Establish a disciplined experimentation process with hypotheses, audiences, budgets, success criteria, and scale or stop decisions.
  • Own the website journey, including conversion paths, landing pages, forms, calls to action, and campaign destinations.
  • Use analytics, customer research, user behavior, and conversion testing to remove friction across the buyer journey and improve conversion to qualified conversations.
  • Partner with Strategy, Product, and Sales to align website messaging with customer needs, product capabilities, proof of impact, and priority use cases.
  • Develop partner and conference marketing approaches that create measurable demand, with clear targeting, follow-up, attribution, and pipeline expectations.
  • Define and maintain the growth-marketing measurement framework, including channel performance, funnel conversion, lead quality, pipeline contribution, CAC, and ROI.
  • Partner with RevOps to improve HubSpot and CRM workflows, lead scoring, routing, attribution, lifecycle stages, and reporting.
  • Use AI and automation to speed up research, audience development, campaign variation, content repurposing, website testing, workflow execution, reporting, and analysis.
  • Create clear briefs for content, design, agencies, contractors, and internal contributors, and present insights, risks, and tradeoffs in executive-ready formats.

Requirements

  • 8–12+ years of experience in B2B growth marketing, demand generation, performance marketing, revenue marketing, or integrated marketing.
  • Demonstrated ownership of qualified pipeline and revenue outcomes, not only campaign activity, website traffic, or lead volume.
  • Experience building and optimizing integrated programs across paid search, paid social, SEO/AEO, website conversion, email and lifecycle marketing, webinars, events, partner marketing, ABM, and content-led demand.
  • Strong fluency with HubSpot or comparable marketing automation and CRM systems, web analytics, attribution, funnel reporting, lead scoring, and campaign measurement.
  • Experience improving website journeys, landing-page conversion, messaging, forms, and calls to action through structured testing and analysis.
  • Strong cross-functional leadership and ability to influence Sales, RevOps, Product, Customer Experience, Partnerships, and executives without direct authority.
  • Strong executive communication, structured thinking, and judgment about where to invest limited time and resources.
  • Experience in healthcare SaaS, digital health, health technology, Medicaid, public health, or another complex and highly regulated B2B market.
  • Deep alignment with CareMessage’s mission to advance health equity and comfort balancing pipeline goals with trust, customer value, and patient impact.
  • Experience working successfully in small or resource-constrained growth organizations where prioritization is essential.
  • Experience marketing to FQHCs, free and charitable clinics, Tribal or Urban Indian Health organizations, PCAs, HCCNs, health plans, ACOs, or other safety-net healthcare organizations.
  • Experience marketing products involving EHRs, interoperability, data exchange, patient engagement, population health, clinical workflows, or implementation complexity.
  • Experience managing paid-media, web, creative, or demand-generation agencies and contractors.

Benefits

  • Contractor engagement of up to 25 hours per week.
  • $100/hour compensation.
  • Work that is directly tied to improving health equity and patient access to care.
  • Opportunity to work closely with the Chief Revenue Officer, Sales Leads, and executive leadership.
  • Chance to influence strategy and execution across growth marketing, attribution, and pipeline generation.
  • Impact-focused role within a mission-driven nonprofit organization.

Interested in this position?

Apply directly on the company website

Apply Now

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