Principal Product Marketing Manager

3 weeks, 2 days ago
Full-time
Lead
Product Management
CaptivateIQ

CaptivateIQ

CaptivateIQ is the agile commission solution that simplifies sales expenses and drives business growth with automated data management and real-time earnings visibility.

Internet Software & Services
251-1K
Founded 2017
$165M raised

Description

  • Own product marketing for new solutions, including messaging, positioning, and launch strategy.
  • Lead product marketing for the commercial segment and equip sales with collateral, insights, and training.
  • Monitor the competitive landscape and translate findings into strategic recommendations for Sales and Product.
  • Develop differentiated messaging that supports go-to-market and expansion strategies.
  • Conduct and synthesize primary customer research to identify pain points and inform product and marketing direction.
  • Build sales assets such as decks, one-pagers, battlecards, and playbooks.
  • Partner cross-functionally with Product, Marketing, Sales, Customer Success, and RevOps to align GTM priorities.
  • Serve as an internal evangelist for the voice of the customer and represent CaptivateIQ to prospects and customers.

Requirements

  • 7+ years in B2B SaaS product marketing and 8–10 years of overall professional experience.
  • Experience launching new products and driving go-to-market strategy.
  • Experience working closely with Product Management, Marketing, and Sales.
  • Deep understanding of competitive intelligence and how to use it to differentiate and win deals.
  • Exceptional storytelling and communication skills with the ability to distill complex concepts into compelling messaging.
  • Track record of partnering with Sales and Marketing teams to drive pipeline and revenue.
  • Data-driven mindset with the ability to measure and iterate on success.
  • Driven, resourceful, and motivated to go the extra mile to help teams succeed.

Benefits

  • 100% coverage for medical, dental, and vision for all FTEs, with roughly 75% coverage for dependents.
  • Flexible vacation days plus quarterly mental health days.
  • Annual stipends for professional development and caretaking needs.
  • Work anniversary bonuses that grow with tenure.
  • 401(k) retirement plan for US employees.
  • Latest Apple hardware provided for work.
  • Active Employee Resource Groups (ERGs) that support diversity, equity, and inclusion.

Interested in this position?

Apply directly on the company website

Apply Now

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