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Principal Product Marketing Manager

2 months ago
United States
Full-time
Lead
Product Marketing Manager
Product Management
Apply Now
CaptivateIQ

CaptivateIQ

CaptivateIQ is the agile commission solution that simplifies sales expenses and drives business growth with automated data management and real-time earnings visibility.

Internet Software & Services
251-1K
Founded 2017
$165M raised
View All Jobs 25

Description

  • Own product marketing for new solutions, including messaging, positioning, and launch strategy.
  • Lead product marketing for the commercial segment and equip sales with collateral, insights, and training.
  • Monitor the competitive landscape and translate findings into strategic recommendations for Sales and Product.
  • Develop differentiated messaging that supports go-to-market and expansion strategies.
  • Conduct and synthesize primary customer research to identify pain points and inform product and marketing direction.
  • Build sales assets such as decks, one-pagers, battlecards, and playbooks.
  • Partner cross-functionally with Product, Marketing, Sales, Customer Success, and RevOps to align GTM priorities.
  • Serve as an internal evangelist for the voice of the customer and represent CaptivateIQ to prospects and customers.

Requirements

  • 7+ years in B2B SaaS product marketing and 8–10 years of overall professional experience.
  • Experience launching new products and driving go-to-market strategy.
  • Experience working closely with Product Management, Marketing, and Sales.
  • Deep understanding of competitive intelligence and how to use it to differentiate and win deals.
  • Exceptional storytelling and communication skills with the ability to distill complex concepts into compelling messaging.
  • Track record of partnering with Sales and Marketing teams to drive pipeline and revenue.
  • Data-driven mindset with the ability to measure and iterate on success.
  • Driven, resourceful, and motivated to go the extra mile to help teams succeed.

Benefits

  • 100% coverage for medical, dental, and vision for all FTEs, with roughly 75% coverage for dependents.
  • Flexible vacation days plus quarterly mental health days.
  • Annual stipends for professional development and caretaking needs.
  • Work anniversary bonuses that grow with tenure.
  • 401(k) retirement plan for US employees.
  • Latest Apple hardware provided for work.
  • Active Employee Resource Groups (ERGs) that support diversity, equity, and inclusion.

Interested in this position?

Apply directly on the company website

Apply Now

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