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Director of Corporate Marketing

1 month ago
United States
Full-time
Executive
Head of Marketing
Marketing and Growth
Digital Marketing
Apply Now
CALSTART

CALSTART

CALSTART accelerates growth of the clean transportation technology industry by bringing together over 210 members, from startups to Fortune 100 firms, to innovate, create jobs, and reduce pollution. As a national nonprofit consortium with offices acros...

Professional Services
51-250
Founded 1992
View All Jobs 11

Description

  • Develop and maintain clear, differentiated messaging and positioning for CALSTART’s brand, programs, and solutions.
  • Create compelling value propositions and audience personas for multiple segments (fleets, OEMs/technology providers, policymakers, funders, researchers, and media).
  • Translate complex technical and policy concepts into concise, executive-ready communications and thought leadership materials.
  • Lead corporate product and solutions marketing efforts, including storytelling, competitive analysis, go-to-market plans, and potential brand relaunch initiatives.
  • Direct and coordinate integrated marketing programs across content strategy, demand generation, digital, events, PR, and brand management.
  • Collaborate with web, content, initiatives, and policy teams to develop messaging architecture and showcase brand value on digital channels.
  • Oversee external communications, press materials, executive briefs, speaking roles, and partner with PR to secure media coverage and thought leadership opportunities.
  • Select, manage, and brief marketing agencies and consultants; build internal processes for approvals, tracking, and delivering quality work on scope and budget.
  • Define and track brand marketing metrics and dashboards, tying marketing results to organizational outcomes and ensuring compliance with branding, data privacy, and accessibility standards.

Requirements

  • Bachelor’s degree required; MBA or master’s in marketing, communications, or related field preferred.
  • 12–15+ years in marketing leadership roles with strong emphasis on messaging, product/solutions marketing, and storytelling.
  • Working knowledge of the electric vehicle (EV) space required; familiarity with the fleet industry preferred.
  • Proven experience leading and managing external agencies and internal cross-functional teams, and operating effectively with limited staff.
  • Demonstrated ability to develop and manage brand messaging, value propositions, and multiple audience personas.
  • Exceptional written and verbal communication with ability to translate complex technical and policy concepts for executive and broad audiences.
  • Strong project management skills and a process-oriented approach to program delivery.
  • Experience with B2B, B2B2C, or mission-driven organizations is a plus.
  • Experience defining marketing/brand metrics and tying marketing performance to organizational and policy impact; familiarity with branding, data privacy, and accessibility standards is preferred.

Benefits

  • Salary range: $117,260 - $140,712 per year.
  • 100% company-paid comprehensive health benefits (Medical, Dental, Vision) plus Short Term Disability, Long Term Disability, and Life Insurance.
  • Retirement plan with generous company contributions.
  • FSA options for Health and Dependent Care.
  • Three weeks of vacation in the first year, 11 paid company holidays, paid sick time, and paid family leave.
  • Remote (US) work arrangement.
  • Commitment to employee development and growth, inclusive culture, and additional unspecified benefits ("and more").

Interested in this position?

Apply directly on the company website

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