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B2B Event Marketing Manager (Remote)

6 hours, 5 minutes ago
Europe, United Kingdom
Full-time
Senior
Marketing Manager
Sales and Business Development
Copywriting Email Marketing Facebook Ads HubSpot LinkedIn Ads
Apply Now
Business of Apps

Business of Apps

Business of Apps is a leading platform providing app industry news, data, and analysis for individuals involved in building, marketing, and monetizing apps. They offer high-quality online courses on app marketing, monetization, user acquisition, ASO, a...

Internet Software & Services
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Description

  • Create, manage, and execute delegate and sponsorship marketing campaign plans for events.
  • Plan and run paid campaigns on LinkedIn and Facebook, including creative briefing, copywriting, targeting, monitoring, and optimization.
  • Write and manage email campaigns in HubSpot, including subject lines, sequencing, and segmentation.
  • Build, manage, and improve HubSpot CRM segments and other CRM enhancements such as lead scoring.
  • Grow the company’s organic presence on LinkedIn, YouTube, and Instagram.
  • Manage landing pages and campaign assets.
  • Track, analyze, and report on campaign performance and use data to inform improvements.
  • Work with the sales team to ensure campaign leads are tracked and followed up effectively.
  • Collaborate with internal teams and external partners to maintain strong messaging and creative across campaigns.

Requirements

  • 5+ years of experience running marketing campaigns in a high-quality B2B events environment.
  • Strong working knowledge of HubSpot.
  • Ability to directly manage paid campaigns on LinkedIn and Facebook.
  • Willingness and ability to travel to events in NYC, Berlin, and London.
  • Based in the UK or a European time zone.
  • Full-time availability, with consideration for a 3-4 day per week working pattern.
  • Experience collaborating with sales and other internal teams is important.
  • Experience improving CRM performance, including segmentation or lead scoring, is preferred.

Benefits

  • Fully remote work, with coworking space support if required.
  • Flexible working arrangements around school runs or life logistics.
  • Bonus scheme typically worth 10%+ of salary.
  • Company pension contribution.

Interested in this position?

Apply directly on the company website

Apply Now

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