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Field Marketing Manager

2 hours, 38 minutes ago
Denmark
Full-time
Junior
Lead Generation Specialist
Marketing and Growth
Content Marketing Digital Marketing Salesforce
Apply Now
Cision

Cision

Cision is a global provider of PR software and marketing solutions, empowering communication pros to engage audiences effectively.

Professional Services
5K-10K
Founded 1892
$83M raised
View All Jobs 11

Description

  • Develop integrated demand programs aligned to audience themes and the buying cycle to support pipeline and revenue goals.
  • Work closely with the EMEA sales team to strengthen communication and processes between marketing and sales.
  • Plan and execute regional field marketing campaigns, including trade shows, owned events, email campaigns, direct marketing, webinars, and other lead generation activities.
  • Measure, manage, and optimize campaign effectiveness, including lead generation performance, lead conversion ratios, and sales cycle conversions.
  • Plan and execute digital marketing strategy in collaboration with other marketing teams.
  • Develop and optimize marketing conversion paths to improve MQLs, SQLs, opportunities, and revenue created through leads.
  • Expand campaign strategy based on analysis of sales and marketing data, including internal data and industry standards.
  • Own the planning and execution of content and messaging for field marketing programs.

Requirements

  • BA/BS degree, preferably in marketing, PR, or business.
  • At least 3 years of marketing experience, preferably in B2B marketing.
  • Experience with event marketing, content marketing, multi-touch campaigns, demand generation, and multi-channel marketing.
  • Experience with A/B testing and inbound and outbound marketing tactics.
  • Experience working closely with sales development reps and sales teams to gather feedback and ensure lead quality.
  • Strong understanding of lead handoff from marketing to sales and how to optimize it.
  • Demonstrated success working collaboratively across internal and external teams.
  • Experience in the software industry is highly desirable.
  • Knowledge of AEM, Eloqua, and SFDC, or similar platforms.
  • Strong written and verbal communication skills.
  • Strong attention to detail, accuracy, and creative skills.
  • Strong understanding of B2B event planning and management.
  • Must already be based in the country of employment.

Benefits

  • Health insurance.
  • Pension plan.
  • Critical illness cover.
  • Death cover and loss of earning capacity coverage.
  • Wellness benefit, including Copenhagen Float.
  • Office breakfast and lunch.
  • Phone subscription.
  • Employee Assistance Programme (EAP).
  • Access to Headspace.
  • Fully or partially company-funded benefits package.
  • Remote work indicated by the #LI-Remote designation.

Interested in this position?

Apply directly on the company website

Apply Now

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