Marketing Program Manager

3 weeks, 6 days ago
Full-time
Mid Level
Project and Program Management
Branch

Branch

Branch (branchapp.com) offers instant payment solutions for businesses, including contractor payouts, cashless tips, and earned wage access. They connect communities for social interactions and meet-ups, partnering with leading employers to empower wor...

Professional Services
51-250
Founded 2015
$633M raised

Description

  • Develop and own the account-based marketing strategy for assigned verticals, including omni-channel programs tied to measurable business outcomes.
  • Create and optimize demand generation programs that increase marketing engagement at the vertical level.
  • Oversee copywriting and content creation to ensure alignment with target audiences and marketing objectives.
  • Monitor, measure, and analyze campaign performance and provide recommendations for ongoing optimization.
  • Refine marketing tactics and strategies based on data-driven insights.
  • Scale marketing programs efficiently as business needs and market conditions change.
  • Collaborate with sales, leadership, and other internal teams to build trust and support campaign execution.
  • Bridge strategy and execution to deliver measurable impact across supported verticals.

Requirements

  • 3-5 years of experience in B2B marketing, ABM, demand generation, or prospect-facing roles.
  • Strong understanding of ABM principles with hands-on experience running both 1:1 and scaled campaigns.
  • Excellent communication and collaboration skills across Sales, Leadership, and cross-functional teams.
  • Self-motivated, proactive, and results-oriented in a fast-paced, dynamic environment.
  • Proven ability to manage multiple projects simultaneously.
  • Familiarity with marketing technology platforms such as HubSpot, Salesforce, Abmatic, or similar tools.
  • Interest in leveraging AI tools and platforms such as Claude, Gemini, or Clay.
  • Must be currently authorized to work in the USA without sponsorship or transfer.
  • Ability to work remotely within the United States; candidates outside the domestic U.S. cannot be hired.

Benefits

  • $130,000-$140,000 base salary range.
  • Market-leading medical, dental, and vision insurance.
  • Stock options.
  • Free Premium-Tier Origin Financial Wellness subscription.
  • Monthly home-office stipend.
  • 401(k) through TransAmerica.
  • 12 weeks of paid parental leave for birthing and non-birthing parents.
  • Flexible time off plus sick and safe time.
  • 11 paid company holidays.

Interested in this position?

Apply directly on the company website

Apply Now

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