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Marketing Program Manager

4 days, 17 hours ago
United States
Full-time
Mid Level
Program Manager
Project and Program Management
Copywriting HubSpot Salesforce
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Branch

Branch

Branch (branchapp.com) offers instant payment solutions for businesses, including contractor payouts, cashless tips, and earned wage access. They connect communities for social interactions and meet-ups, partnering with leading employers to empower wor...

Professional Services
51-250
Founded 2015
$633M raised
View All Jobs 10

Description

  • Develop and own the account-based marketing strategy for assigned verticals, including omni-channel programs tied to measurable business outcomes.
  • Create and optimize demand generation programs that increase marketing engagement at the vertical level.
  • Oversee copywriting and content creation to ensure alignment with target audiences and marketing objectives.
  • Monitor, measure, and analyze campaign performance and provide recommendations for ongoing optimization.
  • Refine marketing tactics and strategies based on data-driven insights.
  • Scale marketing programs efficiently as business needs and market conditions change.
  • Collaborate with sales, leadership, and other internal teams to build trust and support campaign execution.
  • Bridge strategy and execution to deliver measurable impact across supported verticals.

Requirements

  • 3-5 years of experience in B2B marketing, ABM, demand generation, or prospect-facing roles.
  • Strong understanding of ABM principles with hands-on experience running both 1:1 and scaled campaigns.
  • Excellent communication and collaboration skills across Sales, Leadership, and cross-functional teams.
  • Self-motivated, proactive, and results-oriented in a fast-paced, dynamic environment.
  • Proven ability to manage multiple projects simultaneously.
  • Familiarity with marketing technology platforms such as HubSpot, Salesforce, Abmatic, or similar tools.
  • Interest in leveraging AI tools and platforms such as Claude, Gemini, or Clay.
  • Must be currently authorized to work in the USA without sponsorship or transfer.
  • Ability to work remotely within the United States; candidates outside the domestic U.S. cannot be hired.

Benefits

  • $130,000-$140,000 base salary range.
  • Market-leading medical, dental, and vision insurance.
  • Stock options.
  • Free Premium-Tier Origin Financial Wellness subscription.
  • Monthly home-office stipend.
  • 401(k) through TransAmerica.
  • 12 weeks of paid parental leave for birthing and non-birthing parents.
  • Flexible time off plus sick and safe time.
  • 11 paid company holidays.

Interested in this position?

Apply directly on the company website

Apply Now

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