Director of US Marketing (based East Coast)

5 hours, 28 minutes ago
Full-time
Executive
Marketing and Growth
Booksy

Booksy

Booksy is a cloud-based appointment booking software for beauty professionals, offering automated scheduling, calendar management, payments, and marketing tools. With over 23 million clients worldwide, Booksy is the largest Beauty Booking Marketplace, ...

Diversified Consumer Services
251-1K
Founded 2014
$119M raised

Description

  • Own the US marketing growth trajectory and overall market strategy.
  • Serve as a key strategic partner for US marketing and broader GTM planning.
  • Own the marketing budget and decision-making for the US market.
  • Lead a high-performing team to strengthen brand equity and community engagement.
  • Develop and execute marketing campaigns across performance marketing and content strategy.
  • Adapt global brand strategy to resonate with US consumers and cultural trends.
  • Use analytics to guide strategy, optimize media spend, and improve performance outcomes.
  • Collaborate with senior leadership and cross-functional global teams to align local and global priorities.
  • Drive measurable market leadership in a fast-changing, scale-up environment.

Requirements

  • Strong prior experience in marketing leadership with ownership of strategy, budget, and decision-making.
  • Experience scaling a marketing function in an internet marketplace, SMB-focused tech company, or SaaS business.
  • Deep understanding of the US consumer landscape and how to localize global strategies.
  • Proven expertise in using analytics to guide strategy and optimize media spend.
  • Ability to influence senior leadership and cross-functional global teams.
  • Results-oriented mindset that thrives in ambiguity and can pivot quickly as the market evolves.
  • Remote work role requiring ET hours.
  • Willingness to travel to major US events roughly once per month.
  • Base salary range of $200,000-$225,000.

Benefits

  • Remote work with $50/month home phone and internet reimbursement.
  • Comprehensive health, dental, and vision coverage through UHC.
  • Company-paid STD, LTD, and basic life insurance at 1x salary.
  • 401(k) plan with 50% match up to 8% of contributions, paid annually with a 3-year vesting period.
  • Unlimited PTO for exempt employees with manager approval, plus 12 observed holidays.
  • 12 weeks of paid parental leave.
  • FSA/HSA options, with Booksy contributing $1,000/$2,000 to the HSA for employee/employee plus.
  • Employee wellness and support perks including EAP, financial wellness tools, pet insurance, discounts, and a $50 monthly Booksy app benefit.

Interested in this position?

Apply directly on the company website

Apply Now

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