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Senior Director, Marketing

3 weeks ago
United States, Puerto Rico
Full-time
Lead
Head of Marketing
Sales and Business Development
E-commerce Social Media Marketing
Apply Now
BOLD

BOLD

BOLD is a tech company dedicated to transforming work lives by providing online products, tools, guidance, and support for job seekers, employers, and businesses. Founded by passionate entrepreneurs, BOLD empowers individuals to reach their professiona...

Internet Software & Services
251-1K
Founded 2004
View All Jobs 16

Description

  • Own marketing’s contribution to new business and expansion pipeline across SMB, Mid-Market, and Enterprise segments.
  • Partner with Sales to align campaigns and GTM efforts across customer segments.
  • Lead demand generation and growth strategy across paid digital channels and broader distribution.
  • Build and scale lifecycle marketing and account-based marketing programs to support retention, upsells, and cross-sell engagement.
  • Partner with Product Marketing to translate positioning into multi-channel campaigns and integrate product priorities into pipeline generation.
  • Work with Revenue Operations to define funnel metrics, attribution models, and performance measurement.
  • Use data-driven insights to optimize campaign performance and guide future GTM investment decisions.
  • Mentor and lead a team across Demand Generation, Digital Marketing, CRM/Lifecycle, and Marketing Operations.

Requirements

  • 10+ years of progressive marketing leadership experience in high-growth SaaS, ecommerce, or marketplace environments.
  • Deep expertise in demand generation, performance marketing, and lifecycle/CRM marketing.
  • Strong understanding of two-sided marketplace dynamics and the interplay between B2B and B2C.
  • Commercial acumen with an understanding of revenue drivers and business economics.
  • Proven ability to align Product Marketing and Sales organizations toward shared outcomes.
  • Data-first mindset with experience using data to optimize performance in a test-and-learn environment.
  • Ability to thrive in fast-paced environments and turn strategy into measurable business impact.
  • Background in online recruiting, job marketplaces, or HR tech is preferred.
  • Experience evolving an organization from lead-gen focus to a pipeline-focused performance engine is preferred.
  • Experience in post-acquisition/integration environments or global, multi-region businesses is preferred.

Benefits

  • Competitive salary with a starting pay range of $190,000 to $240,000 USD.
  • Bi-annual bonus eligibility.
  • 401(k) plan with company match.
  • Equity in the company.
  • Medical, dental, and vision coverage, with optional family plans.
  • Mental health support and wellness reimbursement, including gym and health apps.
  • Flexible PTO, sick time policy, and observed holidays.
  • Internet and home office reimbursement.
  • 100% remote work from home, with eligible hiring locations across numerous U.S. states and territories.

Interested in this position?

Apply directly on the company website

Apply Now

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