Lead Product Marketing Manager, Growth & Lifecycle (Remote Europe)

4 weeks ago
BnBerry

BnBerry

BnBerry provides easy-to-use solutions for hotels to increase revenues, bookings, and guest satisfaction. As subject matter experts on lodging marketplaces like Airbnb & Vrbo, BnBerry offers full-service options including listing support, guest communi...

Hotels, Restaurants & Leisure
51-250
Founded 2016

Description

  • Own the end-to-end funnel from signup through activation, trial, paid conversion, and retention.
  • Design and optimize the trial-to-paid experience, including the upgrade moment and pricing copy.
  • Run the full lifecycle marketing program across onboarding, in-product messaging, winback, and expansion.
  • Sharpen product positioning as the category evolves and ensure messaging remains clear and differentiated.
  • Own the landing page and continuously test headlines, proof points, social proof, and layout to improve conversion.
  • Build the activation moment so new users quickly experience the product’s value.
  • Set the funnel model, run experiments, and analyze results across the user lifecycle.
  • Create copy for landing pages, emails, and in-app messages that holds up across the funnel.

Requirements

  • 6+ years of product marketing experience, including at least 2 years owning self-serve B2C or low-ACV B2B SaaS funnels.
  • Proven experience moving activation or trial-conversion metrics with clear before-and-after results.
  • Hands-on lifecycle marketing experience, including onboarding, winback, and in-product messaging programs.
  • Strong founder-level copywriting ability for landing pages, emails, and in-app messaging.
  • Quantitative ability with funnel modeling, cohort analysis, and segment-level retention analysis.
  • Native or near-native English proficiency.
  • Experience working on product marketing in a product-led environment is strongly preferred.
  • Comfort operating without heavy review layers or committee-driven processes is expected.

Benefits

  • Fully remote work from anywhere with premium tooling and a software stipend.
  • Competitive salary with milestone-tied bonuses.
  • Meaningful equity stake as the first PMM on the team.
  • Full ownership of the funnel and messaging without committee or review-layer bottlenecks.

Interested in this position?

Apply directly on the company website

Apply Now

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