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Sr. Product Marketing Manager - Inbound

11 hours, 29 minutes ago
Argentina
Full-time
Senior
Product Marketing Manager
Product Management
Content Marketing Cybersecurity Machine Learning
Apply Now
Resilient Co

Resilient Co

Resilient Co is a technology consulting company that empowers businesses with smart solutions and diverse teams, offering resilient support in the dynamic tech industry.

Professional Services
11-50
Founded 2020
View All Jobs 13

Description

  • Own product positioning, messaging, and value propositions across multiple products and customer profiles.
  • Create and maintain Product Messaging Briefs, ICP definitions, and buyer personas.
  • Translate product capabilities into clear customer benefits and differentiated narratives.
  • Lead the end-to-end go-to-market process from discovery and positioning through launch planning, execution, and post-launch measurement.
  • Partner with Product and Engineering on launches for new products, features, and improvements.
  • Develop Product Marketing and Launch Briefs and coordinate launch assets across web, content, marketing, pre-sales, and support teams.
  • Design and scale inbound and product-led growth strategies with Sales, Marketing, and Product.
  • Define activation moments, onboarding messages, upgrade paths, and expansion narratives.
  • Optimize product-led journeys from first contact through activation, conversion, and expansion.
  • Work with Sales and Pre-sales on enablement, competitive insights, deal acceleration, and case studies.
  • Align with Marketing to ensure consistent messaging across channels.
  • Define success metrics and analyze qualitative and quantitative data to improve messaging and GTM performance.

Requirements

  • More than 3 years of experience in B2B Product Marketing, preferably in SaaS.
  • Proven experience leading and executing go-to-market strategy, including market segmentation, ICP definition, positioning, pricing inputs, and launch planning.
  • Hands-on experience across the full GTM cycle, from Product Messaging Briefs and value propositions to launch execution and post-launch performance tracking.
  • Experience designing and scaling inbound and product-led growth strategies aligned with broader GTM strategy.
  • Strong track record of cross-functional collaboration with Product, Engineering, Data, Sales, and Marketing.
  • Proactivity and autonomy.
  • Strong learning ability.
  • Results and goal orientation.
  • Innovation mindset.
  • Storytelling skills.
  • Ability to manage multiple launch and initiative workstreams at once.

Benefits

  • Remote full-time role.
  • Opportunity to work in an entrepreneurial company operating at scale.
  • Supportive environment that encourages proposing ideas and learning from mistakes.
  • Collaborative team culture with a global network.
  • Strong work environment designed to support a positive employee experience regardless of location.

Interested in this position?

Apply directly on the company website

Apply Now

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