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Sr. Product Marketing Manager

53 minutes ago
United States, Canada
Full-time
Senior
Product Marketing Manager
Product Management
Asana Google Tag Manager Salesforce
Apply Now
Bloomerang

Bloomerang

Bloomerang provides nonprofit organizations with integrated software solutions for fundraising, donor and volunteer management, enabling them to enhance donor relationships, increase retention, and effectively mobilize volunteers to support their missi...

Specialized Consumer Services
251-1K
Founded 2012
View All Jobs 5

Description

  • Design and implement AI and automation workflows that support core product marketing activities such as persona research, messaging development, and insight synthesis.
  • Create and maintain repeatable processes for message testing, insight capture, and content development.
  • Connect workflows across tools such as Salesforce, Gong, and Notion using integrations or automation platforms.
  • Partner with RevOps, ProductOps, and GTM teams to improve how insights and messaging flow across the organization.
  • Support adoption of new tools and workflows through documentation, training, and enablement.
  • Own and evolve persona-based and segment-specific messaging tied to customer pains, ROI drivers, and objections.
  • Translate customer, market, and competitive insights into value propositions and narratives.
  • Lead and support go-to-market strategy and execution for key product initiatives or segments.
  • Drive cross-functional GTM readiness across Product, Brand, Demand Gen, Enablement, and Customer Marketing.
  • Own creation of persona-based talk tracks, discovery questions, objection-handling guides, and competitive positioning.
  • Analyze performance using data from Salesforce, Gong, Crayon, Wynter, and similar tools to refine messaging and GTM strategy.
  • Contribute to strategic planning by identifying growth opportunities and helping build scalable PMM frameworks and playbooks.

Requirements

  • 7+ years of experience in Product Marketing, Sales Enablement, Growth, or a related SaaS role.
  • Proven experience owning messaging, enablement, or GTM initiatives with measurable impact.
  • Experience using AI tools or automation to improve marketing workflows or team efficiency.
  • Comfort working with tools like ChatGPT, Notion AI, Gong, or similar platforms in a practical, applied way.
  • Familiarity with integrations or automation tools such as Zapier or native integrations is preferred.
  • Strong strategic thinking with a builder mindset focused on improving how work gets done.
  • Strong cross-functional collaboration skills across Product, Sales, and Marketing.
  • Analytical mindset with comfort working in data- and insight-driven environments.
  • Excellent communication skills and ability to influence stakeholders.
  • Experience applying AI or automation to scale team workflows is a plus.
  • Experience in nonprofit tech or B2B SaaS with multi-stakeholder buying committees is a plus.
  • Familiarity with tools like Crayon, Highspot, or Pendo is a plus.
  • Experience supporting PLG, lifecycle, or adoption-focused initiatives is a plus.

Benefits

  • Competitive salary range of $114,000 to $170,000.
  • Eligibility for a discretionary bonus.
  • Generous health, vision, and dental insurance options.
  • Access to HealthiestYou for 24/7 confidential doctor access.
  • Competitive PTO package with 20 PTO days, 3 flex days, 4 optional volunteer days, and 12 paid holidays.
  • Paid parental leave.
  • 401(k) match.
  • Fully remote permanent position within the U.S. and select Canadian provinces, with Indianapolis headquarters access for local employees.
  • Equipment shipped to your door.
  • Visa sponsorship and relocation assistance are not offered at this time.

Interested in this position?

Apply directly on the company website

Apply Now

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