Product Marketing Manager, Consumer

2 hours, 20 minutes ago
Full-time
Mid Level
Product Management
Thumbtack

Thumbtack

Thumbtack is a platform that connects individuals with local professionals for a wide range of services, from house painting to personal training. By answering a few questions, users receive quotes from qualified professionals, making it easy to compar...

Construction & Engineering
1K-5K
Founded 2009
$698M raised

Description

  • Become the expert on homeowners, competitors, and AI trends in the consumer hiring landscape to identify differentiation opportunities.
  • Own the end-to-end go-to-market strategy for consumer AI-powered hiring experiences, from insight generation through launch and performance measurement.
  • Drive product-market fit and adoption by defining target customers, key use cases, and product value for homeowners.
  • Collaborate with Product, Design, and Research to reduce friction and drop-off in the search experience.
  • Build consistent internal and external narratives for the hiring experience in partnership with Brand, PR, Growth, and Lifecycle Marketing.
  • Partner with the growth team to identify product opportunities that increase demand and repeat usage among customers.
  • Develop sharp, insight-driven positioning and messaging for products still finding product-market fit.
  • Ground product decisions in market insights and user understanding.
  • Support optimization of the new customer experience so more homeowners feel ready to start a project.

Requirements

  • 4+ years of product marketing experience.
  • Strong foundation in consumer-facing products.
  • Demonstrated ability to develop insight-driven positioning and messaging for products still finding product-market fit.
  • Experience working with Brand, Growth, Lifecycle, and PR teams to align on a unified narrative.
  • Strong 0-to-1 go-to-market expertise, including experience taking products from insight generation through launch strategy and performance measurement.
  • Excellent collaboration and communication skills with the ability to influence cross-functional partners.
  • Comfort operating in ambiguity in a fast-moving environment.
  • Ability to bring structure and a strong user-centric mindset to complex, evolving problems.

Benefits

  • Remote role (#LI-Remote).
  • Salary range of $108,800 to $140,800 for candidates living in Ontario and British Columbia.
  • Thumbtack is an equal opportunity employer.
  • Reasonable accommodations are available for applicants with disabilities.
  • Candidate safety protections during the hiring process.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Senior Product Operations Manager, New Products/GTM

SmarterDx 11-50 Professional Services

SmarterDx is hiring a Senior Product Operations Manager to scale operations for its New Products team and support go-to-market execution for its clinical AI platform in a fully remote U.S. role.

Agile Asana JIRA
2 hours, 5 minutes ago

Director, Product Marketing

Rithum Internet Software & Services

Rithum is seeking a Director, Product Marketing to lead go-to-market strategy and product messaging for its e-commerce commerce network, aligning cross-functional teams to drive pipeline, adoption, and retention.

Content Marketing E-commerce
2 hours, 20 minutes ago

Sr. Product Marketing Manager

Bloomerang 251-1K Specialized Consumer Services

Bloomerang is hiring a Senior Product Marketing Manager to strengthen its nonprofit-focused product marketing function through scalable operations, GTM leadership, messaging strategy, and cross-functional enablement.

Asana Google Tag Manager Salesforce
2 hours, 27 minutes ago

Principal Platform PMM & Evangelist, Kubernetes & Data Platforms

Zendesk 5K-10K Professional Services

DoiT is hiring a remote Senior Product Marketing Manager and Platform Evangelist to own the narrative, positioning, and market education for its platform portfolio spanning Kubernetes and data platforms.

AWS Azure Databricks GCP Generative AI Kubernetes Snowflake
2 hours, 50 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers