Regional Branding Manager - GC

4 days, 22 hours ago
Full-time
Senior
Project and Program Management
Binance

Binance

Binance operates as a leading blockchain ecosystem and digital asset exchange, integrating digital technology with financial services to facilitate the trading and management of cryptocurrencies.

Capital Markets
5K-10K
Founded 2017
$10M raised

Description

  • Identify and evaluate partners aligned with Binance’s vision.
  • Negotiate brand partnership opportunities to achieve business objectives.
  • Develop and execute partnership strategies and activation plans.
  • Collaborate with marketing, communications, insights, design, content, data, product, social media, regional, and legal teams on annual plans.
  • Set data-driven objectives and evaluate short- and long-term campaign performance.
  • Manage global budgets and maximize partnership ROI.
  • Share industry thought leadership, market intelligence, and product insights.
  • Guide regional and local brand teams in improving marketing operations.
  • Lead complex projects and resolve business challenges.

Requirements

  • 5+ years of experience in brand partnerships and marketing, preferably in sports, music, entertainment partnerships, or sponsorships.
  • Strong project management, strategic planning, relationship-building, communication, coordination, and storytelling skills.
  • Understanding of brand culture, vision, and the strategic value of partnerships.
  • Creative and data-driven approach to partnership development.
  • Strong aesthetic judgment and content sensibility.
  • High ownership, resourcefulness, and ability to thrive in a fast-paced environment.
  • Experience in cryptocurrency or familiarity with Web3 and U.S. equities is preferred.
  • Strong intellectual curiosity and commitment to continuous learning.
  • Bilingual English/Mandarin proficiency is required; additional languages are an advantage.

Benefits

  • Competitive salary and company benefits.
  • Work-from-home arrangement, depending on business team requirements.
  • Career growth and continuous learning opportunities.
  • Autonomous work on innovative, fast-paced projects.
  • Collaboration with global teams and world-class talent.

Interested in this position?

Apply directly on the company website

Apply Now

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