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Product Manager - Marketing Automation Platform

2 hours, 40 minutes ago
Asia, Taiwan, Hong Kong
Full-time
Lead
Technical Product Manager
Product Management
Blockchain E-commerce Email Marketing
Apply Now
Binance

Binance

Binance operates as a leading blockchain ecosystem and digital asset exchange, integrating digital technology with financial services to facilitate the trading and management of cryptocurrencies.

Capital Markets
5K-10K
Founded 2017
$10M raised
View All Jobs 266

Description

  • Own the product roadmap and execution for core marketing platform modules, including push notifications, user segments, user tags, marketing templates, workflow automation, and campaign management.
  • Design scalable audience segmentation and tagging capabilities to support flexible targeting across different business scenarios.
  • Build marketing orchestration capabilities across multiple channels, including push notifications, email marketing, in-app messaging, scheduling, frequency control, and campaign performance monitoring.
  • Design workflow automation that triggers marketing actions based on user behavior, business events, audience rules, and operational conditions.
  • Improve the marketing template platform by providing reusable and configurable templates that help business teams launch campaigns more efficiently.
  • Explore AI-powered capabilities to improve workflow optimization, campaign configuration, content generation, strategy recommendation, and performance evaluation.
  • Work closely with cross-functional teams to understand business requirements and translate them into scalable platform solutions.
  • Define product requirements, user flows, PRDs, success metrics, and acceptance criteria.
  • Continuously improve platform usability, flexibility, operational efficiency, stability, and scalability.

Requirements

  • 8+ years of product management experience, preferably building backend platforms, CRM systems, marketing platforms, growth products, or data platforms.
  • Strong understanding of marketing technology, including audience segmentation, tagging systems, campaign management, messaging platforms, marketing automation, or lifecycle marketing.
  • Experience designing scalable platform products that serve multiple internal business teams.
  • Familiarity with multi-channel messaging, including push notifications, email marketing, in-app messaging, or similar communication systems.
  • Strong product thinking with the ability to balance business needs, platform scalability, and operational efficiency.
  • Strong analytical skills with experience defining metrics, evaluating product performance, and driving continuous iteration.
  • Interest in applying AI technologies to improve product capabilities, operational efficiency, or business decision-making.
  • Excellent communication and stakeholder management skills, with experience working closely with engineering, data, operations, marketing, and business teams.
  • High ownership with strong attention to product usability and execution quality.
  • Experience with workflow automation, no-code/low-code platforms, CRM modernization, or marketing technology products is preferred.
  • Experience in fintech, trading platforms, e-commerce, gaming, social products, or international consumer products is preferred.
  • Familiarity with experimentation frameworks, A/B testing, recommendation or decision systems, or AI-assisted product capabilities is preferred.

Benefits

  • Competitive salary and company benefits.
  • Work-from-home arrangement, depending on the business team's work nature.
  • Opportunity to collaborate with world-class talent in a user-centric global organization with a flat structure.
  • Chance to work on unique, fast-paced projects with autonomy in an innovative environment.
  • Results-driven workplace with opportunities for career growth and continuous learning.
  • Equal opportunity employer with a commitment to workforce diversity.

Interested in this position?

Apply directly on the company website

Apply Now

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