KOL Business Development Specialist

1 hour, 31 minutes ago
Full-time
Mid Level
Sales and Business Development
Binance

Binance

Binance operates as a leading blockchain ecosystem and digital asset exchange, integrating digital technology with financial services to facilitate the trading and management of cryptocurrencies.

Capital Markets
5K-10K
Founded 2017
$10M raised

Description

  • Research, identify, and evaluate KOLs across the region based on content quality, community influence, and output frequency.
  • Build and maintain a structured regional KOL database with detailed profile assessments.
  • Develop regional KOL strategy documents and market analyses, and present recommendations to the team.
  • Monitor regional social media discourse in real time to identify emerging narratives, risks, and sentiment shifts.
  • Coordinate rapid KOL responses during PR events, rumor cycles, or crisis situations when needed.
  • Adapt global brand narratives and storytelling frameworks for local market relevance.
  • Coordinate with the affiliate/referral team to avoid duplicate outreach and share enriched KOL data.

Requirements

  • 3+ years of experience in influencer marketing, KOL management, PR, or community operations.
  • Experience in crypto/Web3 or fintech is strongly preferred.
  • Advanced English and native-level proficiency in at least one regional language: French, Spanish, Portuguese, or Italian.
  • Strong understanding of the regional crypto social media landscape, including key voices, platforms, and discourse dynamics.
  • Strong editorial judgment with the ability to assess KOLs based on content depth and community trust rather than follower count.
  • Comfort working in a research-and-strategy phase, including building structured databases and producing clear written assessments.
  • Self-directed and organized, with the ability to work across time zones in a fast-moving environment.

Interested in this position?

Apply directly on the company website

Apply Now

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