Business Insight Lead (User Growth)

12 hours, 16 minutes ago
Full-time
Lead
Business Intelligence
Binance

Binance

Binance operates as a leading blockchain ecosystem and digital asset exchange, integrating digital technology with financial services to facilitate the trading and management of cryptocurrencies.

Capital Markets
5K-10K
Founded 2017
$10M raised

Description

  • Optimize global user growth and marketing strategies using ecosystem and performance data.
  • Lead full-funnel user journey analysis from acquisition through activation, conversion, and retention.
  • Drive multi-channel acquisition through KOLs, paid advertising, SEO, referrals, communities, and social media.
  • Define and track CAC, LTV, retention, conversion, and viral coefficient metrics.
  • Run rapid A/B tests, iterate growth models, and improve user quality.
  • Tailor growth strategies to local markets using user insights.
  • Collaborate cross-functionally to implement growth strategies.

Requirements

  • 8+ years of experience in user growth, performance marketing, or digital marketing.
  • Experience working across global markets, including MENA, LATAM, SEA, or Africa.
  • Strong data-driven mindset and familiarity with growth tools and KPIs.
  • Bilingual English and Mandarin proficiency required for coordinating with overseas partners and stakeholders.
  • Additional language proficiency is a strong advantage.
  • Internet, Web3, or fintech experience preferred.
  • Adaptable, entrepreneurial, and hands-on working style.

Benefits

  • Competitive salary and company benefits.
  • Work-from-home arrangement, subject to business team requirements.
  • Career growth and continuous learning opportunities.
  • Autonomy in a fast-paced, innovative environment.
  • Collaboration with global, cross-functional teams.
  • Equal opportunity workplace committed to workforce diversity.

Interested in this position?

Apply directly on the company website

Apply Now

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