RemoteLeaf Logo
Log in Sign up

VP, Lifecycle Marketing and Loyalty

5 hours, 56 minutes ago
United States
Full-time
Executive
Email Marketing Manager
Marketing and Growth
Email Marketing Segment
Apply Now
Beauty For All Industries (BFA)

Beauty For All Industries (BFA)

Beauty For All Industries (BFA), also known as Beauty for All, is a leading beauty innovation platform that integrates technology and community to make beauty accessible to everyone. The company is dedicated to inspiring self-expression and operates at the intersection of technology and beauty, utilizing extensive member data to create personalized shopping experiences. BFA serves over 30 million subscribers and generates over $1 billion in annual revenue. Headquartered in San Mateo, California, with additional offices in New York, Miami, Santa Monica, and Argentina, BFA is a digitally native company that functions as a beauty subscription powerhouse and brand incubator. Its portfolio includes notable brands such as IPSY, the largest beauty subscription service in the world, BoxyCharm, Madeby Collective, and Refreshments. BFA focuses on inclusivity and aims to create a welcoming community for all, while also attracting entrepreneurial thinkers and creative problem solvers to drive its mission forward.

information technology & services
51-200
Founded 2020
$333M raised
View All Jobs 6

Description

  • Define member engagement, channel, contact, and segmentation strategies across email, push, SMS, site/app, direct mail, and other channels.
  • Set the vision and evolution strategy for IPSY Rewards and the broader loyalty program.
  • Own lifecycle marketing measurement, including attribution, holdout testing, reporting, and CRM value demonstration.
  • Manage the function’s budget, financial narrative, performance targets, and business case.
  • Build and lead the lifecycle marketing organization, including team structure, hiring, and capability development.
  • Establish a testing-focused, consumer-centered, data-driven operating culture.
  • Set the long-term architecture vision for the MarTech stack, including Iterable, Segment, personalization, testing, and data infrastructure.
  • Represent lifecycle marketing in cross-functional leadership discussions and align priorities with Growth, Product, Finance, Engineering, Analytics, Creative, and Merchandising.
  • Define effective boundaries and handoffs between acquisition and lifecycle marketing.

Requirements

  • 15+ years of experience in lifecycle, CRM, or engagement marketing with increasing leadership responsibility.
  • Experience in subscription, paid membership, or direct-to-consumer ecommerce businesses preferred.
  • Demonstrated success building CRM measurement frameworks using attribution, holdout testing, incrementality, or comparable methods.
  • Experience establishing credibility for CRM functions in under-measured or undervalued environments.
  • Strong understanding of MarTech architecture, including ESPs, CDPs, personalization tools, testing platforms, and data pipelines.
  • Experience leading MarTech architecture evaluations and developing scalable technology strategies.
  • Experience building and scaling lifecycle marketing teams, including organizational design, hiring, and developing senior individual contributors and managers.
  • Significant experience launching, scaling, or improving loyalty or rewards programs.
  • Strong cross-functional leadership and experience negotiating priorities with senior peer leaders.
  • Ability to work hybrid from Santa Monica, CA or Pembroke Pines, FL, or fully remote for the right candidate.

Benefits

  • $225,000–$275,000 USD salary range, plus bonus.
  • Medical, dental, and vision insurance.
  • 401(k) plan with company match.
  • Paid time off.
  • Remote-first and work-from-home flexibility.
  • Free IPSY Extra subscription.
  • Learning and development programs.
  • Company-wide offsites and virtual team activities.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

charity: water

Donor Lifecycle Marketing Manager (Remote)

charity: water 51-250 Diversified Consumer Services

charity: water is seeking a Donor Lifecycle Marketing Manager to grow the lifetime value of its consumer donor base by designing and optimizing retention, recurring giving, upgrade, and multichannel fundraising programs.

United States Full-time Mid Level Email Marketing Manager
$88k-$94k
Email Marketing HubSpot JIRA Looker SQL Tableau
5 hours, 11 minutes ago
Boosta

Email Marketing Manager | Partner Company

Boosta 501-1000 information technology & services

Boosta is hiring an Email Marketing Manager for a partner company creating personalized health and fitness products, with responsibility for growing purchases and revenue through lifecycle email marketing.

Ukraine Full-time Mid Level Email Marketing Manager
Amplitude Email Marketing Tableau
1 day, 5 hours ago
VGW

VP of Player Engagement

VGW 251-1K Internet Software & Services

VGW, an interactive entertainment company offering free-to-play social games, is seeking a VP of Player Engagement to lead CRM and Live Operations and drive profitable player lifecycle growth across its global brands.

United States Full-time Executive Email Marketing Manager
1 day, 5 hours ago
onXmaps

Senior Lifecycle Marketing Manager - Partnerships

onXmaps 251-1K Food Products

onX is hiring a Senior Lifecycle Marketing Manager, Partnerships to build and scale lifecycle experiences for partner-sourced users across its outdoor recreation products, driving activation, engagement, and conversion.

United States Full-time Senior Email Marketing Manager
$115k-$145k
Amplitude Email Marketing GCP SQL
3 days, 4 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers