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Growth Marketing Director

4 months, 1 week ago
United States
Full-time
Lead
Growth Marketing Manager
Product Management
GitHub
Apply Now
Backblaze

Backblaze

Backblaze is a pioneer in robust, scalable low-cost cloud backup and storage services, offering enterprise hot storage, low-cost backup and archive solutions. With the easiest way to back up all files, Backblaze provides unlimited, unthrottled, and unc...

IT Services
251-1K
Founded 2007
View All Jobs 11

Description

  • Own organic and paid acquisition strategy across all channels, including direct oversight of the paid acquisition agency.
  • Drive developer community acquisition through Reddit, Hacker News, dev-focused communities, technical content, GitHub presence, and DevRel-adjacent programs.
  • Own the product-led growth motion, including product qualification logic, activation funnel design, self-serve to sales-led handoff design, and expansion trigger strategy.
  • Partner with Product and Engineering to prioritize self-serve improvements and advocate for PLG in planning cycles.
  • Own the corporate narrative for strategic segments and translate it into channel strategy, content, and partnerships.
  • Develop go-to-market programs for key strategic ICPs, including developer tools integrations, community presence, co-marketing, and technical content.
  • Own north star KPIs across the full funnel and manage funnel performance and analytics.
  • Partner with BI to build and maintain PLG dashboards and drive weekly and monthly reporting across the organization.
  • Work across Marketing Ops, Customer Success, Engineering, and Product to support customer lifecycle management and build the case for product investment and engineering capacity.

Requirements

  • Experience in developer tools, cloud infrastructure, or IaaS, with a technical customer base.
  • Experience building and owning a PLG motion, including product qualification logic, activation funnels, and self-serve to sales-led handoffs.
  • Strong acquisition instinct with a focus on traffic and signups before lifecycle tactics.
  • Ability to write credible briefs, challenge deprioritized engineering tickets, and build business cases for product investment without a PM.
  • Understanding of Reddit, Hacker News, dev communities, technical content, GitHub presence, and DevRel-adjacent programs as acquisition channels.
  • Comfort owning numbers directly and presenting signups, activation rates, and conversion metrics alongside strategy.
  • Experience influencing cross-functional teams without formal authority through partnership and persuasion.
  • Familiarity with AI/ML infrastructure, data pipeline tooling, or the AI builder ecosystem.
  • Experience directing a paid acquisition agency, not just overseeing spend.
  • Background in a post-IPO company balancing efficiency and growth mandates.
  • Experience building a growth team or function from scratch.

Benefits

  • Competitive compensation with an expected salary range of $155,000 - $188,000.
  • Healthcare for family, including dental and vision.
  • 401(k) and RSU grants for full-time employees.
  • ESPP program.
  • Flexible vacation policy.
  • Maternity and paternity leave.
  • MacBook Pro for work plus a generous workstation stipend.
  • Childcare bonus and fertility treatment and support.
  • Learning and development program.
  • Commuter benefits and a culture that supports healthy work-life balance.

Interested in this position?

Apply directly on the company website

Apply Now

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