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Senior Manager, Ad Operations & Yield

2 hours, 19 minutes ago
United States
Full-time
Senior
Operations Manager
Marketing and Growth
TikTok
Apply Now
Babylist

Babylist

Babylist is the ultimate universal baby registry and marketplace, simplifying baby gear shopping with expert guidance and community support.

Internet Software & Services
251-1K
Founded 2011
$41M raised
View All Jobs 10

Description

  • Assess the current ad-tech stack and deliver an ad-tech, inventory, and yield roadmap within the first 90 days.
  • Own Koddi configuration, serving logic, and delivery health across Registry, Feed, Shop, and other onsite placements.
  • Define inventory capacity, allocation, and prioritization rules, partnering with Revenue Systems to enforce them in Boostr and Koddi.
  • Improve eCPM, fill, sell-through, and utilization across existing inventory.
  • Establish and manage the outsourced onsite ad operations partner, including SLAs, QA standards, and escalation paths.
  • Lead offsite distribution strategy across Meta, TikTok, YouTube, Pinterest, and Babylist Connect.
  • Build incident-response processes to identify delivery issues before they result in make-goods.
  • Own the transition from flat-fee sponsorships toward CPM-based selling and eventual self-serve buying.
  • Lead team and vendor execution while remaining hands-on with ad server configuration and campaign troubleshooting.

Requirements

  • Sell-side experience at a publisher or retailer that owns and monetizes its inventory.
  • Recent hands-on experience administering an ad server, including line items, targeting, priorities, and delivery rules.
  • Strong understanding of ad server logic, including priority tiers, competing demand, pacing, frequency, and fill.
  • Experience owning yield metrics such as eCPM, fill, sell-through, and utilization and converting them into inventory and pricing decisions.
  • Experience building inventory frameworks covering capacity planning, allocation, prioritization, and overselling controls.
  • Experience leading employees or vendors while continuing to perform hands-on ad operations work.
  • Working knowledge of DSPs, SSPs, programmatic advertising, identity, and measurement.
  • Ability to explain technical tradeoffs to Sales, Product, and Finance and drive decisions.
  • Retail media experience preferred, particularly with platforms such as Koddi.
  • Experience transitioning direct-sold, flat-fee advertising toward CPM or programmatic selling preferred.
  • Familiarity with paid social media distribution across Meta, TikTok, Pinterest, or YouTube preferred.
  • Comfort working across strategy, vendor management, and technical troubleshooting in a partly manual environment.
  • Regular use of AI tools and willingness to incorporate AI into daily work.

Benefits

  • Salary range of $143,963–$192,062 with a 20%–25% annual bonus opportunity.
  • Remote-first work environment across the U.S. and Canada.
  • Company-paid medical, dental, and vision insurance.
  • Retirement savings plan with company matching and flexible spending accounts.
  • Generous paid parental leave and PTO, including a company-wide paid Winter Wonder Week.
  • Remote work stipend for home-office setup.
  • Physical, mental, and emotional health, parenting, childcare, and financial-planning benefits.
  • Career advancement and performance-based development opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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