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Senior Director, Brand Strategy & Creative Studio

4 weeks ago
United States
Full-time
Executive
Design Lead
Design and User Experience
Design Systems Influencer Marketing Social Media Marketing
Apply Now
Babylist

Babylist

Babylist is the ultimate universal baby registry and marketplace, simplifying baby gear shopping with expert guidance and community support.

Internet Software & Services
251-1K
Founded 2011
$41M raised
View All Jobs 12

Description

  • Own Babylist’s brand positioning, visual identity system, and long-term brand architecture.
  • Lead the creative studio across brand, campaign, digital, photography, brand film, and high-production video.
  • Develop campaign concepts for major brand moments and carry them through execution across channels.
  • Partner with Product Design and Engineering to integrate brand standards into product experiences and create a living, AI-accessible brand system.
  • Define operating models between the creative studio, content, social, creator, communications, and experiential teams.
  • Lead Partnership Marketing, including co-marketing, retail activations, and branded content sponsorships.
  • Build external creative partnerships and manage production that delivers high-quality work with a lean team.
  • Shape creative direction, messaging, measurement, learning, and outcomes for demand-generation content and paid media.
  • Collaborate across marketing, product, design, and commercial teams to create a cohesive customer experience.
  • Manage and develop the Partnership Marketing team, including a direct-reporting director.

Requirements

  • Experience building and scaling a comprehensive brand system, not just a visual identity or style guide.
  • Strong campaign development experience, including major brand moments, tentpole events, and cross-channel execution.
  • Direct creative production experience across photography, brand film, and high-production video.
  • Experience building scalable, self-service brand systems with clear guardrails; AI-enabled systems experience is relevant.
  • Experience integrating visual brand systems across product design systems and customer experiences.
  • Track record of consultative collaboration with marketing, product, design, engineering, and external partners.
  • Experience leading partner or co-marketing programs, including retail activations, sponsored content, and brand partnerships.
  • Ability to protect brand integrity while delivering commercially effective partnership work and presenting results to executives.
  • Regular use of AI tools to improve creative output and operational efficiency.
  • Experience leading creative and partnership marketing teams in a senior leadership capacity.

Benefits

  • Salary range of $212,712–$283,694, plus a 25% target annual bonus and competitive equity.
  • Remote-first work across the U.S. and Canada, with company gatherings twice annually.
  • Company-paid medical, dental, and vision insurance.
  • Retirement savings plan with company matching and flexible spending accounts.
  • Generous paid parental leave and PTO, including a paid company-wide Winter Wonder Week.
  • Remote work stipend for home-office setup.
  • Wellness, mental health, parenting, childcare, and financial-planning benefits.
  • Access to AI tools including Claude and ChatGPT from day one.

Interested in this position?

Apply directly on the company website

Apply Now

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