Nutrafol

Nutrafol

Nutrafol is the #1 dermatologist recommended hair growth supplement brand providing clinically proven, drug-free solutions for thicker, healthier hair by targeting root causes of hair thinning with a multi-targeting formula.

Health Care Providers & Services
51-250
$35M raised

Description

  • Own brand strategy, positioning, narrative, naming, and alignment with the Nutrafol masterbrand.
  • Lead consumer research, segmentation, competitive analysis, and insight development.
  • Bring consumer insights into product proposition, format, range, claims, and launch sequencing decisions.
  • Build integrated launch plans across DTC, Amazon, and professional channels.
  • Own launch readiness, pricing above the agreed margin floor, brand planning, and marketing budget.
  • Lead creative briefs and ideation for campaigns, content, social narratives, partnerships, and collaborations.
  • Coordinate cross-functional teams across Product Development, R&D, Growth, Marketplaces, CX, Pro Marketing, Finance, Legal, and Creative.
  • Provide executive-ready updates, surface risks and dependencies, and maintain alignment across Nutrafol and Unilever stakeholders.
  • Track post-launch performance and apply learnings to future innovation and range development.

Requirements

  • 8–12 years of brand management, brand marketing, or innovation marketing experience at a high-growth brand.
  • DTC experience required; hair care, beauty, or science-led consumer health experience preferred.
  • Track record bringing products from concept to market with R&D, regulatory, and supply chain partners.
  • Experience developing integrated strategies and campaigns across digital, social, CRM, retail media, and direct response.
  • Strong commercial and go-to-market judgment across DTC, e-commerce, omnichannel, and pricing.
  • Fluency in quantitative and qualitative consumer insights and segmentation.
  • Ability to work across entrepreneurial and matrixed organizations without formal authority.
  • Sound judgment regarding claims, positioning, and premium consumer experiences.
  • Hands-on, entrepreneurial, self-directed approach with strong ownership.
  • Exceptional written and verbal communication skills.

Benefits

  • $160,000–$180,000 annual base salary, plus bonus eligibility and additional benefits.
  • Fully remote work environment.
  • Medical, dental, vision, and FSA benefits.
  • 401(k) with employer match and quarterly bonus program.
  • Flexible PTO and twice-daily company wellness breaks.
  • Monthly wellness, internet, and cell phone stipends.
  • Annual learning and development stipend.
  • Headspace membership, free Nutrafol subscription, and pet insurance discounts.

Interested in this position?

Apply directly on the company website

Apply Now

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