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Sr. Product Manager, MarTech (Engagement, CDP & Activation Platforms)

1 month ago
United States
Full-time
Senior
Product Manager
Product Management
Agile CRM GitHub Google Tag Manager JIRA
Apply Now
AXS

AXS

AXS is a leading entertainment ticketing company that connects fans with their favorite artists and teams. They sell millions of tickets to a wide range of events, from concerts to sports, at iconic venues worldwide. With a focus on improving the fan e...

Media
51-250
Founded 2010
View All Jobs 11

Description

  • Understand global marketing, customer engagement, and activation needs through discovery sessions, stakeholder feedback, and performance analysis.
  • Translate lifecycle marketing and customer engagement strategy into prioritized product roadmaps and backlogs.
  • Partner with architects, developers, data engineering, and analytics teams to define features, epics, and user stories.
  • Drive sprint execution across Marketing Cloud, personalization, CDP, web and mobile activation, adtech integrations, tag management, and event instrumentation.
  • Manage dependencies across CRM, data warehouse, web, mobile, and paid media platforms to support predictable global delivery.
  • Apply Agile product management practices to improve delivery predictability, transparency, and cross-team coordination.
  • Support MarTech platform governance for audience management, identity resolution, tracking, SDK implementation, campaign build processes, and data usage.
  • Ensure solutions align with privacy, consent, and regulatory compliance requirements while prioritizing scalability and technical debt.
  • Oversee release planning, user acceptance testing, stakeholder validation, and deployment of omnichannel marketing capabilities.
  • Develop and track KPIs to measure MarTech effectiveness and identify optimization and experimentation opportunities.
  • Coach and train junior team members on MarTech product management, data governance, and activation best practices.

Requirements

  • Bachelor’s degree in Marketing, Business, Information Systems, Data Analytics, or a related field preferred.
  • 5-7 years of experience in Product Management, MarTech platform ownership, or Marketing Technology delivery.
  • Strong hands-on experience with Salesforce Marketing Cloud Engagement required.
  • Experience with Personalization and/or CDP strongly preferred.
  • Experience with tag management systems such as GTM, Tealium, or similar tools.
  • Experience overseeing event taxonomy, tracking frameworks, mobile SDK governance, and adtech integrations.
  • Experience delivering omnichannel activation capabilities across web, mobile, and paid media environments.
  • Experience working with global, distributed teams across multiple time zones.
  • Demonstrated ability to manage competing priorities in enterprise-scale environments.
  • Experience partnering with marketing, data engineering, and analytics teams to support customer data unification and activation.
  • Experience collaborating with cross-functional teams across geographies, including executive management, product, operations, sales, and marketing.
  • Strong understanding of customer data architecture, audience segmentation, and activation workflows.
  • Experience with identity resolution and CDP frameworks.
  • Knowledge of marketing automation, journey orchestration, and personalization platforms.
  • Understanding of event data modeling and data layer design best practices.
  • Excellent backlog management and prioritization skills.
  • Ability to translate lifecycle marketing strategy into executable delivery plans.
  • Experience with Agile tools such as Jira and GitHub or comparable DevOps platforms.
  • Strong executive-level written and verbal communication skills with the ability to influence technical and non-technical stakeholders.
  • Highly organized and able to operate effectively in fast-paced, global environments.
  • Certified Product Owner certification is a plus.

Benefits

  • Pay scale of $140,000 - $150,000.
  • Eligible for a bonus under the current bonus plan.
  • Medical, dental, and vision insurance.
  • Paid holidays, vacation time, and sick time.
  • Company-paid basic life insurance plus voluntary life insurance.
  • Parental leave.
  • 401(k) plan with a current employer match of 3%.
  • Flexible spending and health savings account options, wellness offerings, and benefits available on the first day of employment.
  • Training and education reimbursement.
  • Employee Resource Groups, volunteer opportunities, and community engagement programs.

Interested in this position?

Apply directly on the company website

Apply Now

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