Sales Manager - West Africa

9 hours, 49 minutes ago
Lead
Sales and Business Development
AVOMIND

AVOMIND

AVOMIND is a global recruitment firm based in Berlin, specializing in hiring commercial, strategy, and analytics & insights talent for companies and candidates worldwide. With a focus on executive search and embedded recruitment, AVOMIND connects high-...

Professional Services
11-50
Founded 2019

Description

  • Develop and execute the go-to-market strategy for the company’s B2C coffee business across Nigeria and West Africa.
  • Identify, evaluate, and onboard key distributors and channel partners in Nigeria and the wider region.
  • Advise company leadership on market entry, route-to-market, and the commercial structure for West Africa.
  • Support and contribute to B2B sales activity alongside the core B2C focus.
  • Build and manage relationships with retailers, distributors, and trade partners across the coffee and broader FMCG landscape.
  • Travel periodically to Nairobi to engage with existing business and sales teams and share market learnings.
  • Act as an on-the-ground advisor as the company scales its regional presence.
  • Help build and manage a team as the business grows.

Requirements

  • At least 10 years of experience in the coffee industry and/or broader FMCG sales and marketing, with a strong B2C focus.
  • Deep, well-established network within the coffee industry in Nigeria and/or West Africa.
  • Ability to advise on key distributors and the best approach to entering the market.
  • Proven sales and relationship-building track record with the ability to open doors and close deals.
  • Previous experience managing a team is preferred.
  • Comfortable working independently and remotely without local office infrastructure.
  • Able to stay connected with a small regional team based in Nairobi.
  • Fluent English speaker.
  • Honest, hard-working, relationship-driven, and willing to travel as needed.
  • Local Nigerian candidates are strongly preferred, with Lagos-based candidates preferred but not essential.
  • No specific educational background is required; industry experience and network matter most.

Interested in this position?

Apply directly on the company website

Apply Now

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