Aster

Aster is a decentralized perpetual exchange for crypto derivatives, spot trading, and yield products, with privacy-focused and MEV-protection features.

Technology, Information and Internet
1-10
Founded 2021

Description

  • Develop and own positioning, messaging, and narrative for BNB Chain ecosystem products across DeFi, payments, AI infrastructure, stablecoins, and RWA.
  • Translate complex technical concepts into clear value propositions for developers, institutions, retail users, and media.
  • Maintain consistent product messaging across the website, docs, social channels, events, and partner communications.
  • Conduct messaging audits and competitive positioning analysis to differentiate BNB Chain’s story.
  • Lead go-to-market planning and execution for new product launches and ecosystem milestones.
  • Coordinate with product, BD, engineering, and community teams to align launch timing, messaging, and distribution.
  • Define and track GTM success metrics such as developer signups, integration counts, media coverage, social reach, and on-chain adoption.
  • Own the launch calendar and ensure major product moments have corresponding marketing plans.
  • Build and execute developer marketing programs for BNB Chain tools such as Agentic SDK, BNB Chain MCP, Wallet SDK, and x402.
  • Create technical content and co-marketing campaigns that drive builder awareness, adoption, and ecosystem growth.

Requirements

  • 3+ years of experience in product marketing.
  • Experience taking Web3 products to market, such as developer tools, DeFi protocols, payment infrastructure, or blockchain platforms.
  • Proven ability to write compelling technical content for both developer and non-developer audiences.
  • Track record of executing successful go-to-market campaigns with measurable outcomes.
  • Strong copywriting and storytelling ability.
  • Experience building and executing multi-channel campaigns across content, social, events, partnerships, and community.
  • Ability to define and track marketing KPIs tied to product adoption.
  • Experience creating business development and sales enablement materials for enterprise or institutional audiences.
  • Experience in AI or developer tool marketing, including familiarity with MCP, Agent SDKs, or LLM infrastructure, is preferred.
  • Experience marketing stablecoin or RWA products, or having an existing Web3 developer, DeFi, or institutional blockchain network, is preferred.

Interested in this position?

Apply directly on the company website

Apply Now

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