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Director, Audience & Ad Solutions GTM

1 month ago
United States
Full-time
Lead
Product Marketing Manager
Sales and Business Development
Apply Now
Life360

Life360

Life360 is the top family location safety app, offering advanced safety features to connect and protect millions of families worldwide.

Family Services
251-1K
Founded 2008
$140M raised
View All Jobs 14

Description

  • Own end-to-end go-to-market strategy and execution for Life360 Ads products, from pre-launch readiness through field adoption.
  • Build launch plans and calendars, and coordinate go/no-go readiness across Product, Marketing, Sales, and Legal.
  • Create clear product narratives, seller training, and launch tools that help new offerings succeed in market.
  • Partner with Product and Sales leadership to bring advertiser and seller feedback into roadmap discussions.
  • Use competitive analysis and vertical market trends to influence product prioritization and direction.
  • Translate product capabilities into verticalized, outcomes-oriented solutions for industries such as retail, QSR, auto, and CPG.
  • Develop solutions tied to advertiser outcomes such as store visits, purchase lift, and household reach.
  • Define sales enablement needs and build collateral, packaging, and training that sellers actually use.
  • Measure what is working in the field and refine GTM and sales support accordingly.
  • Develop joint business plans or strategic partnership frameworks with major advertisers or agencies.

Requirements

  • 12+ years of experience in digital advertising.
  • Significant leadership experience in product marketing, solutions, go-to-market, or ad product strategy at a scaled ads platform.
  • Proven experience leading cross-functional work across Product, Marketing, Sales, and Legal.
  • Experience building verticalized ad solutions or outcomes-based products from the ground up.
  • Strong product sensibility and commercial acumen.
  • Track record of influencing product roadmap direction.
  • Experience building go-to-market strategy and sales solutions from scratch.
  • People leadership experience, including building and developing teams.
  • Strong communication skills with the ability to simplify complex topics for technical and commercial audiences.
  • Comfort operating in fast-moving environments with incomplete information.
  • Experience developing joint business plans or strategic partnership frameworks with major advertisers or agencies.
  • Bachelor’s degree required; MBA or equivalent is a plus.

Benefits

  • Competitive pay and benefits.
  • US base salary range of $156,000 to $231,000.
  • Medical, dental, vision, life, and disability insurance plans, 100% paid for employees.
  • 401(k) plan with company matching.
  • Mental Wellness Program and Employee Assistance Program (EAP).
  • Flexible PTO plus 13 company-wide days off each year.
  • Winter and Summer weeklong synchronized company shutdowns.
  • Learning and Development programs.
  • Equipment, tools, and reimbursement support for a productive remote environment.
  • Free Life360 Platinum Membership for your preferred circle.
  • Free Tile products.

Interested in this position?

Apply directly on the company website

Apply Now

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