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Senior Product Marketing Manager

1 day, 2 hours ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
Content Marketing Salesforce
Apply Now
Appfire

Appfire

Appfire specializes in providing enterprise collaboration software solutions that enhance workflow and productivity for teams using platforms like Atlassian, Microsoft, and Salesforce, while also offering tools for IT service management and agile work ...

Internet Software & Services
251-1K
$149M raised
View All Jobs 9

Description

  • Develop differentiated positioning, messaging, value propositions, and market narratives across Appfire’s product portfolio.
  • Define customer personas, use cases, buying triggers, journeys, and competitive insights through research and performance data.
  • Create full-funnel marketing programs and content for prospects and existing customers, including adoption, cross-sell, upsell, and expansion initiatives.
  • Lead end-to-end go-to-market strategy and execution for new SaaS products, major launches, editions, and capabilities.
  • Build sales, customer success, and partner enablement materials, including sales plays, discovery frameworks, competitive positioning, and objection handling.
  • Coordinate cross-functional execution with Product, Sales, Demand Generation, Customer Success, Content, and partners.
  • Conduct customer interviews and analyze win/loss data, product usage, NPS, market research, and competitive intelligence.
  • Measure and optimize programs based on engagement, leads, pipeline, trials, conversion, adoption, and revenue outcomes.
  • Use AI and automation to improve research, content development, personalization, competitive analysis, and GTM execution.
  • Establish feedback loops and repeatable product marketing frameworks across the organization.

Requirements

  • 7–10+ years of B2B product marketing experience, preferably in SaaS, enterprise software, developer tools, workflow software, or technology.
  • Experience owning positioning, messaging, GTM strategy, product launches, demand programs, and sales enablement.
  • Experience launching new SaaS products or significant offerings from market validation through post-launch growth.
  • Experience developing full-funnel strategies across awareness, consideration, evaluation, conversion, adoption, and expansion.
  • Experience partnering with Demand Generation to generate leads, pipeline, trials, and revenue.
  • Experience marketing to both new prospects and existing customers, including cross-sell, upsell, adoption, and expansion.
  • Strong understanding of B2B SaaS buying journeys and technical product-to-business-value translation.
  • Strong sales enablement, analytical, written, verbal, presentation, and cross-functional leadership skills.
  • Hands-on experience using AI tools to improve Product Marketing effectiveness.
  • Preferred: experience with platform, marketplace, partner-led, SLG/PLG, portfolio-based, or technical-audience marketing.

Benefits

  • Company equity eligibility for all employees.
  • Unlimited PTO, 10 paid holidays, and company-paid health insurance; dental coverage is split 50/50.
  • Vision, life, disability, critical illness, accident insurance, and Employee Assistance Program access.
  • Appfire University on-demand training and personal development resources.
  • Three fully paid volunteer days annually.
  • Remote-work stipend, equipment support, FSA access, fitness and wellness reimbursements, and a 401(k) with company matching.
  • Fully U.S.-based role with remote flexibility and optional offices in Boston, Burlington, or New York.

Interested in this position?

Apply directly on the company website

Apply Now

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