RemoteLeaf Logo
Log in Sign up

Senior Product Marketing Manager

3 weeks, 1 day ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
Content Marketing Salesforce
Apply Now
Appfire

Appfire

Appfire specializes in providing enterprise collaboration software solutions that enhance workflow and productivity for teams using platforms like Atlassian, Microsoft, and Salesforce, while also offering tools for IT service management and agile work ...

Internet Software & Services
251-1K
$149M raised
View All Jobs 16

Description

  • Develop differentiated positioning, messaging, value propositions, and market narratives across Appfire’s product portfolio.
  • Define customer personas, use cases, buying triggers, journeys, and competitive insights through research and performance data.
  • Create full-funnel marketing programs and content for prospects and existing customers, including adoption, cross-sell, upsell, and expansion initiatives.
  • Lead end-to-end go-to-market strategy and execution for new SaaS products, major launches, editions, and capabilities.
  • Build sales, customer success, and partner enablement materials, including sales plays, discovery frameworks, competitive positioning, and objection handling.
  • Coordinate cross-functional execution with Product, Sales, Demand Generation, Customer Success, Content, and partners.
  • Conduct customer interviews and analyze win/loss data, product usage, NPS, market research, and competitive intelligence.
  • Measure and optimize programs based on engagement, leads, pipeline, trials, conversion, adoption, and revenue outcomes.
  • Use AI and automation to improve research, content development, personalization, competitive analysis, and GTM execution.
  • Establish feedback loops and repeatable product marketing frameworks across the organization.

Requirements

  • 7–10+ years of B2B product marketing experience, preferably in SaaS, enterprise software, developer tools, workflow software, or technology.
  • Experience owning positioning, messaging, GTM strategy, product launches, demand programs, and sales enablement.
  • Experience launching new SaaS products or significant offerings from market validation through post-launch growth.
  • Experience developing full-funnel strategies across awareness, consideration, evaluation, conversion, adoption, and expansion.
  • Experience partnering with Demand Generation to generate leads, pipeline, trials, and revenue.
  • Experience marketing to both new prospects and existing customers, including cross-sell, upsell, adoption, and expansion.
  • Strong understanding of B2B SaaS buying journeys and technical product-to-business-value translation.
  • Strong sales enablement, analytical, written, verbal, presentation, and cross-functional leadership skills.
  • Hands-on experience using AI tools to improve Product Marketing effectiveness.
  • Preferred: experience with platform, marketplace, partner-led, SLG/PLG, portfolio-based, or technical-audience marketing.

Benefits

  • Company equity eligibility for all employees.
  • Unlimited PTO, 10 paid holidays, and company-paid health insurance; dental coverage is split 50/50.
  • Vision, life, disability, critical illness, accident insurance, and Employee Assistance Program access.
  • Appfire University on-demand training and personal development resources.
  • Three fully paid volunteer days annually.
  • Remote-work stipend, equipment support, FSA access, fitness and wellness reimbursements, and a 401(k) with company matching.
  • Fully U.S.-based role with remote flexibility and optional offices in Boston, Burlington, or New York.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

DBSync

Product Marketer

DBSync 51-250 Internet Software & Services

DBSync is seeking a remote Product Marketer in Eastern Europe to develop and execute go-to-market initiatives that increase acquisition, adoption, and success for its SaaS data integration and data warehousing products.

Poland Full-time Mid Level Product Marketing Manager
Azure Microsoft Dynamics 365 MySQL PostgreSQL Salesforce Snowflake SQL Server
1 day, 7 hours ago
Proof

Director of Product Marketing

Proof 1-10 Capital Markets

Proof is seeking a Director of Product Marketing to lead positioning, launches, sales enablement, and team development for its digital identity and transaction security platform serving regulated enterprise markets.

Anywhere Full-time Executive Product Marketing Manager
$190k-$260k
Content Marketing
2 days, 6 hours ago
Flosum

Salesforce Technical Evangelist (London)

Flosum 51-250 Internet Software & Services

Flosum is hiring a Salesforce Technical Evangelist to represent its native Salesforce DevOps and data management platform through technical education, community engagement, and cross-functional programs.

United Kingdom Full-time Senior Product Marketing Manager Social Media Manager
CI/CD Content Marketing Email Marketing Salesforce Social Media Marketing
2 days, 7 hours ago
Edelman Financial Engines

Product Marketing Associate

Edelman Financial Engines 1K-5K Capital Markets

Edelman Financial Engines is seeking a Product Marketing Associate to help its Employee Planning Marketing team turn employee insights into positioning, messaging, and multichannel programs that connect people with relevant financial products and services.

United States Full-time Mid Level Product Marketing Manager
$72k-$96k
Copywriting
1 week ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers