RemoteLeaf Logo
Log in Sign up

Senior Product Marketing Manager

3 hours, 44 minutes ago
United Kingdom
Senior
Product Marketing Manager
Product Management
Content Marketing Cybersecurity Salesforce
Apply Now
Appfire

Appfire

Appfire specializes in providing enterprise collaboration software solutions that enhance workflow and productivity for teams using platforms like Atlassian, Microsoft, and Salesforce, while also offering tools for IT service management and agile work ...

Internet Software & Services
251-1K
$149M raised
View All Jobs 18

Description

  • Develop product, solution, and portfolio positioning, messaging, value propositions, and market narratives.
  • Define customer profiles, personas, use cases, buying triggers, pain points, and customer journeys through research and market intelligence.
  • Create full-funnel campaigns and content for prospects and existing customers, including cross-sell, upsell, adoption, and expansion programs.
  • Lead go-to-market strategy and execution for new SaaS products, major launches, editions, and strategic capabilities.
  • Coordinate launch execution across Product, Sales, Demand Generation, Customer Success, Partners, and Marketing.
  • Build sales and partner enablement, including sales plays, discovery frameworks, competitive positioning, objection handling, demos, and collateral.
  • Conduct customer interviews and analyze win/loss data, product usage, NPS, competitive intelligence, and market research.
  • Use performance data to optimize messaging, content, conversion, pipeline, trials, adoption, and revenue outcomes.
  • Apply AI and automation to improve research, content development, competitive analysis, personalization, and GTM execution.
  • Establish feedback loops and repeatable product marketing frameworks across the organization.

Requirements

  • 7–10+ years of B2B product marketing experience, preferably in SaaS, enterprise software, developer tools, workflow software, or technology environments.
  • Experience owning positioning, messaging, go-to-market strategy, product launches, demand programs, and sales enablement.
  • Experience launching new SaaS products or significant product offerings from validation through post-launch growth.
  • Experience developing full-funnel strategies across awareness, consideration, evaluation, conversion, adoption, and expansion.
  • Experience marketing to both new prospects and existing customers or users, including cross-sell, upsell, adoption, and expansion.
  • Strong understanding of B2B SaaS buying journeys and content alignment across funnel stages.
  • Ability to translate technical capabilities into clear customer value and business outcomes.
  • Strong sales enablement experience, including sales plays, qualification frameworks, competitive positioning, objection handling, and customer proof.
  • Experience using customer research, competitive analysis, win/loss insights, market intelligence, and performance data for GTM decisions.
  • Excellent communication, analytical, organizational, and cross-functional leadership skills, including the ability to operate independently without direct authority.
  • Hands-on experience using AI tools to improve Product Marketing work.
  • Preferred: experience with platform, marketplace, partner-led, SLG/PLG, portfolio-based, or technical-audience SaaS marketing.

Benefits

  • Remote work flexibility, with employees working across 28 countries.
  • Equal opportunity employment across hiring, compensation, benefits, promotion, and other employment practices.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Lone Wolf Technologies

Product Marketing Manager

Lone Wolf Technologies 251-1K Internet Software & Services

As a Product Marketing Manager at Lone Wolf, you will own a portfolio segment and lead positioning, launches, pricing, enablement, and market strategy to drive adoption and revenue among real estate professionals.

Canada Full-time Senior Product Marketing Manager
$136k-$166k
Content Marketing Copywriting
3 hours, 44 minutes ago
SWORD Health

Head of Go-to-Market, AI Care Operations

SWORD Health 251-1K Health Care Providers & Services

Sword is hiring a US-based Head of Go-to-Market for AI Care Operations to lead positioning, competitive strategy, commercial enablement, and market development for AI-powered healthcare operations serving payers, providers, employers, and government organizations.

United States Full-time Lead Product Marketing Manager
$145k-$330k
4 hours, 29 minutes ago
DBSync

Product Marketer

DBSync 51-250 Internet Software & Services

DBSync is seeking a Product Marketer in Bangalore to develop and execute go-to-market programs for its SaaS data integration and data warehousing products, increasing acquisition, adoption, and customer success among technical audiences.

India Full-time Mid Level Product Marketing Manager
AWS Azure Microsoft Dynamics 365 MySQL PostgreSQL Salesforce Snowflake SQL Server
4 hours, 59 minutes ago
Clearlink

VP, Product Marketing & Strategy

Clearlink 1K-5K Media

Clearlink is seeking a VP, Product Marketing & Strategy to align market positioning, go-to-market execution, and cross-functional strategy across its digital media and audience platform portfolio.

United States Full-time Executive Product Marketing Manager Product Strategist
Affiliate Marketing Content Marketing E-commerce SEO
4 hours, 59 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers